ZELYQOR LABS
Digital infrastructure for founders building real systems
Resilient Her was a brand relaunch and promotional design project for a product-based empowerment brand centered around healing, resilience, and personal transformation.
The brand already had a meaningful story and product direction, but the online presence needed to feel more polished, cohesive, and premium. The goal was to create a stronger visual direction that made the brand easier to understand, easier to trust, and easier to buy from.
For this project, I worked on the website direction, homepage layout, product presentation, relaunch visuals, and promotional design system. I focused on creating a bold but feminine look that matched the emotional tone of the brand while still keeping the layout clear and conversion-aware.
The design direction used strong hero imagery, warm dark tones, gold accents, clean calls-to-action, and product-focused sections to help guide visitors through the brand story and into the shop. I also created promotional visuals that could be used across social media for the relaunch.
The final direction gave Resilient Her a more elevated and consistent online presence. Instead of feeling like separate pieces, the website, products, and relaunch visuals started to feel connected under one clear brand identity.
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Resilient Her Website Refresh
Polished brand refresh and website experience for a lifestyle and empowerment brand. The goal was to elevate product presentation, build trust, and create a stronger online presence that feels aligned with the brand's voice.
Role: Web designer and developer
Tools: Responsive web design, brand direction, ecommerce/lifestyle presentation
Live project: https://resilienther.net/
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UVS Waitlist & Membership Funnel
Waitlist and membership funnel for a trading community, built to move visitors from curiosity into free membership and then toward paid access. The page focuses on positioning, social proof, offer clarity, and a direct conversion path.
Role: Web designer and developer
Tools: Responsive web design, landing page strategy, conversion copy
Live project: https://join-uvs.netlify.app/
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Living Wholistically: 8-Week Wellness Program Landing Page
Premium coaching page for an 8-week holistic transformation offer, designed to turn warm traffic into discovery calls. I shaped the page around clear transformation messaging, trust-building sections, program structure, and a booking-focused flow.
Role: Web designer and developer
Tools: Responsive web design, landing page strategy, conversion copy
Live project: https://living-wholistically.netlify.app/
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