A loyalty experience designed to build shopping habits in first-time users. To hit our retention targets without waiting on engineering, I built the entire system using our existing CRM tools, allowing us to launch a 'no-code' solution that increased customer lifetime value.
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A draw-based rewards system designed to grow the platform through trusted, personal recommendations. Existing customers (Referrers) are assigned a unique 9-digit ID that they can share with friends via personal referral links. To qualify for a prize draw entry, the referred friend must join the platform, create an account, and complete a qualifying purchase. This program leverages the fact that 92% of consumers trust word-of-mouth recommendations over traditional advertising, offering a win-win scenario where users can track their entries and potential winnings directly within their profile.