Zayan Ezziani's Work | ContraWork by Zayan Ezziani
Zayan Ezziani
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Zayan Ezziani

Senior Product Designer, Growth

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Cover image for A draw-based rewards system designed
A draw-based rewards system designed to grow the platform through trusted, personal recommendations. Existing customers (Referrers) are assigned a unique 9-digit ID that they can share with friends via personal referral links. To qualify for a prize draw entry, the referred friend must join the platform, create an account, and complete a qualifying purchase. This program leverages the fact that 92% of consumers trust word-of-mouth recommendations over traditional advertising, offering a win-win scenario where users can track their entries and potential winnings directly within their profile.
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I’m building this workout app for personal use: get a plan from my fitness coach (chatgpt), add it, set reps/sets, and follow the movements Ideally, with an AI layer added, I could paste my workout plan and the app would automatically fill everything in
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Cover image for PineTree Studios - Home Page
PineTree Studios - Home Page Redesign A London photography studio producing premium imagery for e-commerce brands, they've worked with Amazon, Poubel, and more. Their website wasn't selling the work. I redesigned the home page around one goal: turn visitors into booked calls. New positioning, stronger social proof, and visuals that finally match the quality of what they actually deliver.
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Tried using Claude Code only to come up with this landing page. I love it so far! Not a one prompt obviously. Kept refining it, prompt by prompt Still a bit to go
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Cover image for TokenFlow | Crypto Liquidity Pools
TokenFlow | Crypto Liquidity Pools
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Cover image for A loyalty experience designed to
A loyalty experience designed to build shopping habits in first-time users. To hit our retention targets without waiting on engineering, I built the entire system using our existing CRM tools, allowing us to launch a 'no-code' solution that increased customer lifetime value.
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Cover image for Vision.io: Redesign Success and $2M Funding in a Bear Market
Vision.io: Redesign Success and $2M Funding in a Bear Market
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Cover image for Transform Your Workflow: Design to Dev in Hours with No Code
Been iterating between Claude Code and Figma and my whole design-to-dev flow feels different now. What used to take days is now done in hours. And the designs just keep getting better. And honestly? It's kind of a dream. Designing, prototyping, and shipping working apps without writing a single line of code. A lot of designers are living this now, and it's becoming the norm. What does your workflow look like these days?
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