Zaoui Ali youcef
LOGO & Visual Identity designer
New to Contra
Zaoui is ready for their next project!
Excited to share the visual identity I designed for 'المورد المتميز للنقل البري' – a dynamic and innovative land transport company committed to providing comfort, speed, and safety.
For the logo, I wanted to blend modernity with professionalism, capturing the essence of seamless and reliable travel.
The flowing lines and abstract "M" symbolize motion and smooth journeys, while the subtle arrow conveys speed and direction.
This design perfectly aligns with the brand's values, ensuring a professional yet approachable look that stands out in the competitive transport industry.
It’s all about delivering a comforting, fast, and safe journey – just like the company’s services.
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SIRINE | Redefining Algerian Fashion Through Strategic Rebranding
When SIRINE approached me, they faced a critical problem: their visual identity didn't reflect their premium positioning. Poor brand recognition, an outdated logo, and inconsistent execution across platforms were holding them back.
The Challenge: A brand with premium offerings trapped in a visual system that didn't match their ambition.
The Solution: After deep collaboration and strategic development, we built a complete visual identity from the ground up clean, sophisticated, and unmistakably premium.
The Result: SIRINE now stands as a luxurious brand that truly represents their vision. With comprehensive brand guidelines, they're consistent, recognizable, and positioned to dominate the Algerian fashion market.
The new brand is live.
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Designing a logo is not just about creating something that looks good. It’s about capturing the soul of a brand its values, its uniqueness, and the emotions it wants to evoke in its audience.
A strong logo becomes a visual story that leaves a lasting impression.
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I believe a logo should do more than look good it should tell a story and connect with people on an emotional level.
For the المسافر اليمني project, my challenge was to design a logo mark that blends Yemeni cultural identity with the simplicity of modern digital platforms.
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