Zachary Kelly
Email Newsletter Writer for Small Business Owners
New to Contra
Zachary is ready for their next project!
Written for a business consultant who coaches service providers on pricing and revenue. Her audience knew they needed to raise their rates but kept finding reasons not to. This email uses a real client story (anonymized) to make the case without lecturing — showing instead of telling. The reply-bait at the end ("what's holding you back?") is intentional: it starts conversations that turn into discovery calls.
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Written for a small handmade candle brand that wanted to stop sending generic "here's what's new in the shop" emails and start actually connecting with their customers. The strategy here was storytelling — letting the founder's voice and behind-the-scenes moments do the selling, so the product mention at the end feels earned rather than pushed. E-commerce brands that email like this see stronger repeat purchase rates and more word-of-mouth.
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Written for an online fitness coach whose clients kept dropping off between sessions. The brief was to write something that felt like a text from a trusted friend, not a fitness blog post. By addressing the real reason people fall off (waiting for motivation that never comes), this email generated a wave of replies from subscribers who felt seen — and several converted into paying coaching clients.
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Written for an independent real estate agent looking to stay top-of-mind with her list during a tough market. The goal was to build trust by being honest instead of salesy — giving real advice that positions her as the agent people call when they're ready to move. This kind of newsletter keeps leads warm for months without a single cold follow-up.
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