yumna jamal's Work | ContraWork by yumna jamal
yumna jamal

yumna jamal

Turning Ideas Into Words That Sell, Engage & Stay Remembered

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Lahore, Pakistan

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Lahore, Pakistan

Cover image for Therapeutic Footwear Sales Campaign Client: US
Therapeutic Footwear Sales Campaign Client: US Comfort & Therapeutic Footwear Brand Industry: Footwear / Wellness Project Type: Direct-Response Sales Copy HEADLINE: COMFORT THAT MOVES WITH YOU. SUBHEAD: Supportive footwear designed for everyday comfort, stability, and easier movement. SALES COPY: Long days on your feet shouldn’t mean sacrificing comfort. Meet [Brand Name] Therapeutic Footwear—designed with supportive construction, cushioned comfort, and an easy-to-wear fit for everyday life. Whether you’re heading to work, running errands, or spending the day on your feet, every step should feel more comfortable. WHY CUSTOMERS CHOOSE IT ✓ Cushioned everyday comfort ✓ Supportive footbed design ✓ Roomy, comfortable fit ✓ Easy on-and-off styles ✓ Designed for everyday wear OFFER STEP INTO COMFORT — 20% OFF YOUR FIRST ORDER Use code: STEP20 CALL TO ACTION SHOP COMFORTABLE FOOTWEAR → Your feet carry you through every day. Give them footwear designed with comfort in mind. Shop now and discover your next everyday pair.
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Cover image for This portfolio showcases my fashion
This portfolio showcases my fashion copywriting work, created to help clothing brands present their products in a clear, engaging, and persuasive way. I focused on writing compelling product descriptions, promotional copy, seasonal fashion campaigns, and sales-focused messaging that highlights the style, features, and value of each product.
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Cover image for The promotion combines seasonal excitement,
The promotion combines seasonal excitement, clear customer benefits, a limited-time offer, and a strong call to action. The tone is modern, aspirational, and suitable for a U.S. fashion e-commerce audience.
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Cover image for I Created a complete sales-copy
I Created a complete sales-copy concept for a fictional skincare brand, Pure Bloom, promoting its Radiant Skin Cream. I focused on creating copy that is clear, persuasive, and customer-focused. The messaging highlights the product’s key benefits while using an elegant, natural tone suited to a beauty and skincare audience. Copywriting Included Attention-grabbing headline Product introduction Benefit-focused product description Feature highlights Persuasive call-to-action E-commerce promotional messaging The goal was to turn product features into customer-focused benefits and encourage potential buyers to take action.
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