Yousof Siddiqi
Industrial designer — furniture, products & branded spaces.
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A series of modular branch and pop-up banking environment concepts developed for Bank of America, exploring how financial services could be delivered in non-traditional retail and public settings. Each concept balances brand consistency with spatial flexibility, incorporating ATM integration, frosted privacy glass enclosures, acoustic baffle systems, and video chat consultation pods to support both self-serve and assisted banking interactions. Designs were developed across multiple configurations to accommodate varying footprints and customer journey needs, from open-concept layouts to fully enclosed private consultation spaces.
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A retro-inspired brand identity for Happy Scoop, an ice cream concept rooted in nostalgia. The design system centers around a custom vintage mascot character paired with a playful script wordmark, bringing warmth and personality to every touchpoint. The colour palette of teal, cream, and orange draws from a classic, vintage aesthetic while remaining fresh and shelf-ready. Brand applications include storefront signage, packaging (pint containers and bar wrappers), vehicle wrap, brand pattern, and social media assets.
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A modular lounge seating system designed for high-traffic public spaces such as airports, transit hubs, and commercial interiors. Built around a solid walnut frame with matte black steel sled bases, each unit functions independently while connecting seamlessly to form linear, L-shaped, or U-shaped configurations. Integrated end table modules provide surface space without interrupting the seating flow. Removable cushion and backrest components simplify upholstery replacement for long-term durability in demanding environments.
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A Scandinavian-inspired home office desk designed for small spaces without sacrificing style. Featuring a rounded oak frame with integrated dual push-to-open drawers in a contrasting matte white finish, the design balances clean minimalism with everyday functionality. Tapered solid wood legs and softened edges give the piece a warm, approachable character that transitions naturally from home office to bedroom environments. Modelled and rendered in Cinema 4D with V-Ray.
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