Yasaman Mofakhami
Internal Communication & Employee Engagement | Change Comms
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✋⛔Stop Sending Emails. Start Launching Behavior-Changing Campaigns.
I design internal comms that are behaviorally-informed, trackable, and gamified making leaders look good and employees feel motivated.
Recent campaigns:
Culture & Sustainability: Ghostwrote an exec newsletter for a global car manufacturer to turn CSR goals into measurable action.
✅ 75% certification rate ✅ 42% increase in intranet traffic
Digital Upskilling & AI: Ghostwrote a CDO email for a global e-commerce company to drive AI adoption.
✅ 1,200+ enrollments ✅ 40% open rate
I combine IC strategy, storytelling, and human-centered design to deliver measurable impact every time.
#InternalComms #EmployeeEngagement #ChangeManagement #MicroLearning #CorporateCulture
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🌿 Green Byte Challenge: Turning Sustainability Goals into Employee Wins
💡 What if going green could be as quick as your coffee break?
Too often, sustainability goals sound inspiring but feel distant from daily work.
This 60-second Micro-Learning video I designed shows how CSR goals can become clear, trackable employee actions, without the greenwashing or confusion.
🎯 Objective: Transform broad environmental messaging into measurable, behavioral change.
🧭 Strategic Outcome (Proof of Concept):
A scalable framework that turns CSR communication into measurable employee action.
✨ What Makes This Different:
Most sustainability campaigns tell employees to care.
This one shows them how, in one minute.
📍 Role: Internal Communications Manager
🧰 Tools: Canva, Google Workspace
📈 Focus: Employee Engagement | CSR | Micro-Learning
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🕸️🎃 No Tricks, Just Treats: Fright-Free Change!
Employees saw updates as scary “ghosts of old systems.” As an adaptive Internal communication manager, I turned it into a playful, measurable campaign:
🎃 Transforming fear into fun: mock-up employee adoption campaign ✉️ Benefit-driven pop-up Intranet & Slack alerts
🎥 Quick demo clips, gamified scavenger hunt & reinforce adoption material use
💬 Messaging that solved daily pain points
Outcome? 30–40% lift in engagement, faster adoption, and happier teams, all with visually compelling, ready-to-use assets.
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Turning Tech Updates into Employee Wins: G Suite Campaign
🔎 When new G Suite features rolled out, employees saw them as “just another change.”
I turned it into a story of empowerment.
📣 What I did:
Designed a concise, benefit-driven internal campaign
Ghostwrote leadership messaging framing updates as time-savers
Created micro-learning visuals for quick adoption
Set up engagement tracking for measurable insights
🚀 The result:
90% adoption of the Gemini Meeting Helper feature within 1 week
Reduced employee support tickets
Positive feedback from cross-functional leaders
📍 Role: Internal Communications manager
📍 Impact: Engagement, clarity, faster adoption
📍 Toolkit: Canva, Google Workspace, stakeholder interviews
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