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Ajay Jotangiya
Sr. UI/UX & Graphics Designer
Ready for work
Ajay is ready for their next project!
E-commerce Email Campaign Design for Engagement & Conversions
Overview
Designed email campaigns for ExclusiveLane (https://exclusivelane.com?utm_source=chatgpt.com), an e-commerce brand focused on handcrafted home décor and lifestyle products. The goal was to create visually engaging emails that drive user attention, increase clicks, and support sales campaigns.
Problem
E-commerce emails often get ignored due to cluttered layouts and lack of visual hierarchy.
Users quickly scan and drop off if the message is not clear or engaging enough.
Approach
I focused on making emails visually appealing and easy to scan.
Structured content to highlight key products, offers, and CTAs while keeping the design aligned with the brand’s handcrafted and premium feel.
Solution
• Clean and scroll-friendly email layouts
• Strong visual focus on products and offers
• Clear hierarchy to guide user attention
• Optimized CTA placement to improve clicks
Outcome
Engaging email designs that improve readability, highlight products effectively, and support higher user interaction and conversions.
Explore the Work
• Live Brand: https://exclusivelane.com/collections/all-products
(https://exclusivelane.com/collections/all-products)• Case Study: https://ajay-uiux.framer.website/projects/exclusivelane-email-campaign-design
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Designing Vero MLR: Simplifying Pharma Claim Review
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Landing Page Refinement for Ticket Marketplace Platform
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Shared Tasks & Memory App for Couples
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Tour Booking Website Design for Better Clarity & Lead Generation
Overview
Amit Tour is a travel service platform offering domestic and international tour packages, including group tours, honeymoon packages, and customized trips. The project focused on redesigning the website to improve clarity, build trust, and increase inquiry conversions.
Problem
Travel websites often feel cluttered and unstructured.
Users struggle to understand packages, compare options, and trust the service, which leads to drop-offs instead of inquiries.
Approach
I focused on simplifying how users explore and book tours.
Improved content structure, made packages easier to scan, and guided users toward inquiry and booking actions.
Solution
• Clear presentation of tour packages and pricing
• Structured layout for destinations and categories
• Improved user flow for inquiries and bookings
• Clean and accessible design to build trust
Outcome
A more structured and user-friendly website that helps users explore travel options easily and increases the chances of generating inquiries.
Explore the Work
• Live Product: http://www.amittour.com/
(http://www.amittour.com/)• Case Study: https://ajay-uiux.framer.website/projects/tour-booking-website-design-for-online-growth
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Website Redesign for Stronger Digital Presence & Lead Conversion
Overview
RadicalLoop is a software development company focused on building AI-powered and scalable digital products. The project focused on redesigning the website to better communicate their capabilities, improve clarity, and drive more meaningful client inquiries.
Problem
The existing website lacked clear positioning and structure.
Users struggled to quickly understand services, expertise, and the value offered, which reduced engagement and conversion potential.
Approach
I focused on improving clarity and communication.
Restructured the content, simplified navigation, and aligned the design with business goals to guide users toward key actions.
Solution
• Clear positioning of services and capabilities
• Improved content hierarchy for better understanding
• Structured user flow to guide visitors toward conversion
• Clean and modern UI aligned with brand identity
Outcome
A more structured and conversion-focused website that communicates value clearly and helps turn visitors into potential clients.
Explore the Work
• Live Product: https://www.radicalloop.com/
(https://www.radicalloop.com/)• Case Study: https://ajay-uiux.framer.website/projects/website-redesign-for-radicalloop-enhancing-digital-presence
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Government Award Platform Redesign for Better Usability & Accessibility
Overview
The Mohammed Bin Rashid Arabic Language Award website is a platform that allows individuals and organizations to explore award categories, submit applications, and manage participation. The project focused on improving usability and simplifying access to complex information.
Problem
The platform handled a large amount of structured information, including categories, criteria, and submission processes.
Users often faced difficulty navigating content, understanding requirements, and completing applications efficiently.
Approach
I focused on improving clarity and navigation.
Restructured the information architecture, simplified user flows, and made key actions like registration and submission more accessible.
Solution
• Improved navigation for easier access to categories and information
• Clear structure for eligibility, criteria, and submission steps
• Simplified user journey for application and participation
• Better content hierarchy to reduce confusion
Outcome
A more intuitive and accessible platform that helps users understand the award process, navigate information easily, and complete submissions with less friction.
Explore the Work
• Live Product: https://www.arabicaward.ae/
(https://www.arabicaward.ae/)• Case Study: https://ajay-uiux.framer.website/projects/redesigning-the-arabic-award-site-for-better-usability
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Insurance Purchase Flow Redesign for Better Conversions
Overview
Hole In One Insurance is a platform that helps users purchase insurance for golf events and prize coverage. The project focused on redesigning the purchase flow to make the process clearer, faster, and easier to complete.
Problem
The existing purchase experience was complex and difficult to navigate.
Users had to go through multiple steps without clear guidance, leading to confusion, drop-offs, and a slower decision-making process.
Approach
I focused on simplifying the multi-step flow.
Restructured the journey, improved clarity at each stage, and reduced friction so users can move confidently from quote to purchase.
Solution
• Streamlined step-by-step purchase flow
• Clear information hierarchy and guidance
• Reduced cognitive load across form inputs
• Improved clarity in pricing and coverage details
Outcome
A smoother and more intuitive purchase experience that helps users complete the process with less friction and higher confidence.
Explore the Work
• Live Product: https://www.holeinoneinsurance.com/
(https://www.holeinoneinsurance.com/)• Case Study: https://ajay-uiux.framer.website/projects/ui-ux-redesign-to-streamline-hole-in-one-s-insurance-purchase
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Modern Contact Management Platform for Smarter Relationship Tracking
Overview
Wize Contacts is a lightweight contact management platform designed to help users organize contacts, track interactions, and manage relationships in one place. The goal was to simplify how individuals and teams handle contact data without the complexity of traditional CRM tools.
Problem
Managing contacts across emails, notes, and spreadsheets becomes messy and inefficient.
Most tools are either too basic or too complex, making it harder to maintain and use contact data effectively.
Approach
I focused on creating a simple yet structured system.
Reduced unnecessary complexity while ensuring users can manage contacts, track interactions, and access important information without friction.
Solution
• Centralized contact management with notes and custom fields
• Email syncing for automatic interaction tracking
• Flexible grouping of people and organizations
• Clean and intuitive interface for everyday use
Outcome
A streamlined platform that helps users stay organized, improve relationship tracking, and manage contacts more efficiently without relying on complex CRM systems.
Explore the Work
• Live Product: https://www.wizecontacts.com/
(https://www.wizecontacts.com/)• Case Study: https://ajay-uiux.framer.website/projects/building-wize-contacts-a-modern-contact-management-platform
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AI-Powered Pharma Claims Review & Compliance Platform
Overview
VeroMLR is a platform designed to help pharmaceutical teams review and validate promotional claims against source references and compliance standards. The goal was to simplify a complex, high-risk review process and improve accuracy and efficiency.
Problem
Reviewing pharmaceutical claims is time-consuming, repetitive, and prone to human error.
Teams have to manually verify every claim, cross-check data, and ensure compliance with strict regulations, which slows down approvals and increases risk.
Approach
I focused on simplifying the review workflow while maintaining accuracy.
Structured the experience to help users quickly validate claims, identify discrepancies, and make confident decisions without getting overwhelmed.
Solution
• AI-powered claim-by-claim validation against source references
• Automated data and table verification
• Built-in compliance checks aligned with industry standards
• Clear review flow with actionable insights and audit trail
Outcome
A streamlined review experience that reduces manual effort, improves accuracy, and helps teams handle complex compliance workflows more efficiently.
Explore the Work
• Live Product: https://veromlr.com/
(https://veromlr.com/)• Case Study: https://ajay-uiux.framer.website/projects/designing-vero-mlr-a-smarter-way-to-review-pharma-claims
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Voice Recording & AI Transcription App for Effortless Note Capture
Overview
VoiceMemos is a voice recording and transcription app designed to help users capture ideas, conversations, and notes without typing. The focus was to make recording, transcribing, and organizing voice content simple and efficient.
Problem
Capturing thoughts through typing can be slow and interrupt natural flow.
Most voice recorder apps lack proper organization or accurate transcription, making it hard to revisit and use recorded content.
Approach
I focused on reducing friction between recording and understanding.
Simplified the flow from voice capture to readable text, while keeping the interface clean and easy to navigate.
Solution
• High-quality voice recording for notes and conversations
• AI-powered transcription to convert speech into text
• Organized structure for easy access and management
• Simple playback and editing experience
Outcome
A practical tool that helps users capture and convert voice into structured notes, saving time and making information easier to revisit and use.
Explore the Work
• Live Product: https://apps.apple.com/in/app/voice-recorder-speech-notes/id6744804086
(https://apps.apple.com/in/app/voice-recorder-speech-notes/id6744804086)• Case Study: https://ajay-uiux.framer.website/projects/voicememos-capture-transcribe-and-organize-with-ease
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Swipe-Based Photo Cleanup App for Effortless Storage Management
Overview
SwipeClean is a photo cleanup app designed to help users quickly organize and delete unwanted images from their gallery. The focus was to make the cleanup process fast, simple, and engaging using swipe-based interactions.
Problem
Mobile galleries get cluttered over time with screenshots, duplicates, and unwanted photos. Cleaning them manually is slow, repetitive, and frustrating.
Approach
I focused on making cleanup feel effortless and interactive.
Instead of traditional list-based deletion, I introduced a swipe-driven flow to speed up decision-making and reduce friction.
Solution
• Swipe left to delete and right to keep photos
• Fast and intuitive photo review experience
• Simplified navigation for continuous cleanup
• Clear feedback and control before final deletion
Outcome
A faster and more engaging way to clean up photo libraries, helping users free up storage without feeling overwhelmed.
Explore the Work
• Live Product: https://apps.apple.com/in/app/photo-swipe-delete-swipeclean/id6657970088
(https://apps.apple.com/in/app/photo-swipe-delete-swipeclean/id6657970088)• Case Study: https://ajay-uiux.framer.website/projects/swipeclean-simplifying-photo-cleanup-for-everyone
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Invoice Maker & Receipt Management App for Easy Billing
Overview
Spark Invoice Maker is designed to simplify invoicing, expense tracking, and receipt management for freelancers and small businesses. The goal was to create a smooth, all-in-one experience for handling everyday billing without complexity.
Problem
Managing invoices, receipts, and expenses is often messy and time-consuming. Users rely on multiple tools or manual processes, which leads to errors, wasted time, and poor financial tracking.
Approach
I focused on simplifying the billing workflow.
Streamlined the process from creating invoices to managing receipts, while keeping the interface clean and easy to navigate for non-technical users.
Solution
• Quick invoice creation and sharing
• Receipt scanning with automatic data extraction
• Expense tracking and organization
• Clean dashboard for managing financial data
Outcome
A practical tool that helps users handle billing and expenses more efficiently, reducing manual effort and improving day-to-day financial management.
Explore the Work
• Live Product: https://apps.apple.com/in/app/spark-invoice-maker-receipt/id6737479214
(https://apps.apple.com/in/app/spark-invoice-maker-receipt/id6737479214)• Case Study: https://ajay-uiux.framer.website/projects/designing-spark-invoice-maker-for-effortless-billing
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All-in-One Printing, Scanning & PDF Management App
Overview
iPrint is a mobile app designed to simplify everyday printing and document handling. It allows users to scan, edit, and print documents directly from their phone without needing multiple apps or devices.
Problem
Printing and managing documents from mobile is often fragmented.
Users have to switch between different apps for scanning, editing PDFs, and printing, which makes the process slow and inefficient.
Approach
I focused on bringing everything into one seamless flow.
Simplified the user journey from document capture to final print, while keeping the interface clean and easy to navigate.
Solution
• Scan documents and convert them into PDFs instantly
• Print photos, documents, emails, and web pages
• Built-in PDF tools like merge, split, and edit
• Simple and intuitive flow for quick task completion
Outcome
A practical, all-in-one solution that reduces the need for multiple apps and makes document handling faster and more convenient for everyday users.
Explore the Work
• Live Product: https://apps.apple.com/us/app/smart-printer-master-iprint/id6446086183
(https://apps.apple.com/us/app/smart-printer-master-iprint/id6446086183)• Case Study: https://ajay-uiux.framer.website/projects/iprint-scan-a-simple-way-to-print-scan-and-edit
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AI-Powered Text Scanner & Photo Translation App
Overview
TextFusion is a camera-based text scanner and translation app designed to help users instantly extract and translate text from real-world objects like documents, menus, and signboards. The focus was to make the process fast, accurate, and easy to use in everyday situations.
Problem
Translating text from images or real-world objects is often slow and frustrating. Most apps require multiple steps, manual input, or lack accuracy when detecting text.
Approach
I focused on making the experience seamless from capture to translation.
Reduced friction in scanning, simplified the flow, and ensured users can go from camera to translated result in seconds.
Solution
• Instant text detection using camera and images
• AI-powered translation across multiple languages
• Clean interface for quick scan and result view
• Optimized flow from capture → extract → translate
Outcome
A fast and practical tool that allows users to translate real-world text effortlessly, making it useful for travel, learning, and everyday tasks.
Explore the Work
• Live Product: https://apps.apple.com/in/app/ar-textfusion-photo-translate/id6746269581
(https://apps.apple.com/in/app/ar-textfusion-photo-translate/id6746269581)• Case Study: https://ajay-uiux.framer.website/projects/text-scanner-instantly-translate-text-from-camera-or-images
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Minimal Notes App Focused on Speed & Clarity
Overview
Notely is a simple notes and reminder app designed for everyday use. The idea was to remove all the noise you usually see in note apps and make capturing thoughts feel quick and effortless.
Problem
Most note apps feel overloaded. Too many features, too many steps.
For something as simple as writing a note, the experience often feels slower than it should.
Approach
Instead of adding more, I focused on removing.
I simplified the structure, reduced friction in note creation, and kept the interface clean so users can focus only on what matters.
Solution
• Quick and distraction-free note creation
• Clean layout with clear hierarchy
• Simple organization with categories and reminders
• Easy access and retrieval of notes
Outcome
A lightweight experience that makes note-taking feel fast, natural, and easy to return to daily.
Explore the Work
• Live Product: https://apps.apple.com/in/app/ticknotes-simple-notes/id6751398530
(https://apps.apple.com/in/app/ticknotes-simple-notes/id6751398530)• Case Study: https://ajay-uiux.framer.website/projects/notely-a-minimal-notes-and-reminder-app-for-daily-use
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