william Hayes
TV writer turned copywriter. Marvel to MRO
Ready for work
william is ready for their next project!
Writer and Creative Producer on branded content for Honda and Scion as part of Adult Swim's digital sponsorship program. Concepted and scripted a :30 spot featuring Adult Swim character Assy McGee — blending the network's surreal, irreverent tone with product messaging in a way that felt completely on-brand for both.
The challenge: make an ad that Adult Swim's audience would actually watch on purpose.
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Campaign copy for one of the fastest-growing apparel brands in the country. Product descriptions, launch emails, teasers, and ad copy for drops featuring Disney, Marvel, Pixar, Star Wars, Back to the Future, Jurassic Park, Peanuts, Nickelodeon, and more.
The job was making each drop feel like it was made specifically for whoever was reading about it. Every IP required a different voice — a Star Wars fan and a Peanuts fan are not the same person and they shouldn't get the same copy.
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Writer & Story Editor on Chuck Lorre's Netflix original Disjointed starring Kathy Bates. Contributed jokes, punch-up, and script structure in a high-pressure comedy writers' room. Promoted to Story Editor for Season 2.
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Ad campaign for PowerSchool's brand relaunch — concepted three series of LinkedIn digital ads targeting K-12 decision makers including IT directors, superintendents, principals, finance directors, and teachers. The third series 'What Are You Running On?' was a strategic recommendation beyond the original brief. All six executions went into production.
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