The second it feels designed, it stops feeling luxurious. The hero does one job — make the visitor feel like they've already earned their seat. Dark atmosphere, gold that earns its place, type that doesn't beg for attention.
Nothing here is decorative. Everything is intentional.
For this first portfolio piece, I designed the visual identity of a premium sushi delivery brand. The goal was to break away from the classic Japanese red-and-black codes and create something warmer, more appetizing.
Warm cream & terracotta palette, organic shapes to guide the...