Watila Alves
Creative Designer | Paid Social, Campaigns & Art Direction.
Project: Paid Social Creatives for Rotulagem
Description:
I created paid social creatives for Rotulagem, a brand focused on food labeling education and training.
The goal was to communicate technical topics in a clear, direct, and commercially effective way, turning regulatory and food-labeling subjects into ads that were easier to understand, compare, and act on.
The creatives explored different angles, including price perception, problem-awareness, audience doubts, objections, urgency, and practical examples from the daily reality of food businesses.
My work focused on visual assets for Meta Ads, with strong hierarchy, clear messaging, fast comprehension in the feed, and consistency with the brand’s existing communication style.
What I worked on:
Paid social design
Performance creatives
Ad concept development
Visual hierarchy
Offer communication
Creative variation
Brand consistency
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I created this set of visuals for my own professional profile, positioning my work as a Creative Designer focused on performance, growth, and paid social.
The goal was to turn my experience into clear, portfolio-driven content: showing my positioning, design approach, volume of production, and the way I connect creative direction with business context.
Because this was built for my own brand, I handled the full process: concept, copy direction, visual direction, layout, asset selection, and final design. The pieces were designed to communicate both credibility and personality, while keeping the visual language aligned with the kind of work I want to attract.
What I worked on:
Personal branding
Creative direction
Social media design
Content design
Copy direction
Portfolio positioning
Visual system
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This project was developed as a creative test for a potential collaboration with Hannah’s brand.
Although the pieces were not published, the goal was to explore how the brand could communicate with more clarity, visual energy, and consistency across social media formats. I worked on the visual direction and asset production, creating layouts that could support content, offers, and audience engagement in a more structured way.
The collaboration did not move forward, but I kept this project in my portfolio because it shows my process for translating an existing brand context into clear, polished, and campaign-ready visuals.
What I worked on:
Creative direction
Social media design
Concept development
Layout system
Campaign-ready assets
Visual consistency
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38
Paid social creatives designed for Imppact, combining premium visual direction, strong hierarchy, and performance-oriented messaging for Meta Ads.
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