Project: Paid Social Creatives for Rotulagem
Description:
I created paid social creatives for Rotulagem, a brand focused on food labeling education and training.
The goal was to communicate technical topics in a clear, direct, and commercially effective way, turning regulatory and food-labeling subjects into ads that were easier to understand, compare, and act on.
The creatives explored different angles, including price perception, problem-awareness, audience doubts, objections, urgency, and practical examples from the daily reality of food businesses.
My work focused on visual assets for Meta Ads, with strong hierarchy, clear messaging, fast comprehension in the feed, and consistency with the brand’s existing communication style.
What I worked on:
Paid social design
Performance creatives
Ad concept development
Visual hierarchy
Offer communication
Creative variation
Brand consistency
0 likes · 0 views · Oct 6, 2026
Project: Paid Social Creatives for Rotulagem Description: I created paid social creatives for Rotulagem, a brand focused on food labeling education and train...
