Waju UI/UX
Award Winning Saas I B2B I Fintech Product and Web Designer
Profile in progress
Waju is building their profile!
After over five months away, I’m stepping back into the work with fresh energy and sharper perspective.
This fintech project for zypay is more than just screens, it’s about building trust, nudging behavior, and designing growth loops that founders can scale. The dashboard centers balance as a confidence anchor, while rewards flow turns cashback and vouchers into daily engagement funnels. Savings are framed not as intimidating financial jargon, but as approachable, aspirational goals.
My process hasn’t changed, but my lens has sharpened: research what motivates users, structure flows around trust anchors, design hierarchy to guide attention, embed behavioral nudges, and align every choice with growth strategy.
Coming back after months away, I’m reminded that design isn’t decoration, it’s infrastructure for growth. And this time, I’m building with even more intention. I hope to be more consistent over here moving forward
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Brand identity design and logo direction for Cravely.
Cravely is a food logistics product that brings together local restaurants, home kitchens, and everyday food lovers in one seamless experience. Whether you’re craving comfort meals, discovering new flavors, or ordering from trusted vendors nearby, Cravely makes finding good food feel simple, personal, and convenient.
#brandidentity #logo #logodsign
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