Waju UI/UX
Award Winning Saas I B2B I Fintech Product and Web Designer
New to Contra
Waju is building their profile!
Brand identity Design-Elegance Digital Plus
Elegance Digital Plus is a forward-thinking digital academy dedicated to equipping the next generation with high value digital skills. Specializing in graphic design, video editing, and social media management, the brand positions itself as a bridge between creativity and economic opportunity.
The objective of this project was to craft a refined identity system that communicates excellence, structure, and long-term credibility. Rather than leaning into overly playful education aesthetics, the visual direction embraces sophistication, clean typography, intentional spacing, and a confident yet minimal color palette. The goal was to position Elegance Digital Plus not just as a training center, but as a premium institution shaping industry ready professionals.
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The website is a work in process now that the main screens have been designed.
The website is the official digital front of the microfinance bank, built to communicate trust, credibility, and value. It explains how the bank helps Nigerians manage their money and positions the mobile app as the primary solution for everyday financial needs.
It is designed for everyday Nigerians, including individuals, small business owners, freelancers, and users seeking a secure, modern, and easy-to-use banking experience.
The website guides users to quickly understand the product, explore key features, build confidence in the brand, and take action by downloading the app or seeking further support.
Overall, it drives app adoption, strengthens brand credibility, reduces onboarding friction, and converts visitors into active, long-term users.
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Phase one of the Elegance Digital Plus rebranding logo is complete. The logo animation.
Every decision here was intentional, from the color choices to the motion and typography. Blue builds trust. Orange and yellow introduce creative energy. White keeps everything clean, modern, and premium. Helvetica keeps the message clear and professional.
The result is a logo animation that doesn’t just look good, it communicates reliability, confidence, and growth in seconds.
Made in Figma, animated in Jitter.
If your brand needs clarity, structure, and a visual identity that actually connects and converts, i am ready to provide that for you.
I am Babatunde, I help fintech companies, SaaS brands and tech founders create visually striking designs that is sure to convert into sales and generate a positive user experience.
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Most fintech users judge your company's app by the screen where they see their money. Here is how i transformed a busy UI design into a new, and cleaner interface.
The original version (last slide) it felt rowdy, Too much going on, too many visual distractions, and I was not proud of it.
When users open their account screen, they’re not looking to be impressed. They’re looking for reassurance, Clarity, and Control. So, I reworked it.
The new screen is cleaner. Clear balance visibility, better spacing, and stronger hierarchy. This isn’t about aesthetics. It’s about trust. If a Fintech app can’t make users feel safe on the screen where their money stays, everything else falls apart.
I would be sharing more of the screens to show my process.
I'm Olanrewaju, a UI/UX designer. I design to create positive user experience.
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