Andrew Cousins
✅15+ Years -Top Video Production, 2d/3d Animation
Ready for work
Andrew is ready for their next project!
Sometimes building out profitable ad campaigns across digital paid placements, social usage, streaming and broadcast TV, isn't always about how flashy of an ad you can make. As much as I have more fun making the more intense animation/motion graphics focused ads, it doesn't always convert better when it's being as the center piece of performance marketing campaigns.
Effectively communicating a clear message, that can be understood with or without hearing the narration, is critically important for ROAS and conversion metrics in campaigns.
This ad is just one example of that. It was critical clearly communicate what they offer, film live action footage to build credibility and have a clear CTA with contact info.
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Sometimes you have to have a little fun, and go a bit over the top with local/regional TV, CTV, Digital video campaigns to break through. In the automotive world, offers coming from manufacturers change about every month, so the regional level marketing ALWAYS is changing. So... why not have some fun and play off current holidays! Hence of course the February ads are Valentine's Day Themed!
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B2B content marketing is often your brand’s first touchpoint.
Clarity. Credibility. A fast, compelling “why" is critical.
That’s what moves buyers forward and generates real traction.
This motion-driven explainer for a B2B software firm was built to simplify the message, clarify the value, and accelerate traction across web, trade shows, and social.
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Mix of 3d animation and motiongraphics for the next gen of business cards!
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Recently launched digital and streaming ad campaign! Always a good practice to use a number of creative versions with different hooks, differing CTAs, and maybe a few other tweaks depending on product/market fit.
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Always a fun challenge bringing to life other types of marketing content in animation and motion graphics. Client wanted a fun celebratory video showcasing their culture and print work over their 30 years in business.
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Happy Halloween!
Always fun building out ad campaigns around holiday themes, with halloween being one of my favorites! Here's a 30 sec ad for broadcast/cable, CTV/OTT and digital!
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Automotive TV/CTV/ Digital video ad! Automotive ads can be a little tricky due to nearly always having a very tight turnaround time that's needed on the production side, and needing to have OEM approval for all offers/ trim levels/pricing included etc, but they can be quite fun to make as often holiday themed, and can have a pretty open slate visually.
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A fun animation and motiongraphics project for the Poe House and Museum in Baltimore! Love working with nonprofits and doing fun holiday themed animation!
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Akadeum - Medical/ Bio Science 2d animation
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Icebeanie - SharkTank Product Marketing
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Matic Insurance - 2d animation
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Showreel
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Introducing Spectacle - Startup Promo
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PowerSchool
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