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Vitor Marçal

Vitor Marçal

Full-service creative and paid media for business

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Espera Feliz, Brazil

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Espera Feliz, Brazil

Cover image for A bold and dynamic identity
A bold and dynamic identity inspired by the energy behind every recording. The orange element crosses the JC initials like a cable, connecting the studio and bringing everything to life. The blue circle works as a start, play or record button — the exact moment when an idea becomes sound. Abstract, urban and versatile, the identity was designed to build recognition across clothing, stickers, signage and digital platforms. Created with Affinity, ChatGPT and Canva.
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Cover image for JC Recording Studios, based in
JC Recording Studios, based in Croydon, England. - NEW BRAND A visual identity built around an open door — a symbol of creativity, connection and belonging. The illuminated entrance within the JC initials presents the studio as a creative home where people can record podcasts, music, classes and new ideas. Moving beyond traditional microphones and sound waves, the concept creates a warm and memorable invitation: come in and create. Created with Affinity, ChatGPT and Canva.
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Cover image for PlayHub — App Brand Identity Logo
PlayHub — App Brand Identity Logo and visual system for a mobile app. — App logo and icon — Icon set for in-app navigation — Brand application across screens, store assets and marketing An app icon has to work at 40 pixels on a crowded home screen and still hold up blown up on a store page. Everything else follows from getting that one shape right. vitorfmarcal.com.br (http://vitorfmarcal.com.br)
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Cover image for PlayHub — App Brand Identity Logo
PlayHub — App Brand Identity Logo and visual system for a mobile app. — App logo and icon — Icon set for in-app navigation — Brand application across screens, store assets and marketing An app icon has to work at 40 pixels on a crowded home screen and still hold up blown up on a store page. Everything else follows from getting that one shape right. vitorfmarcal.com.br (http://vitorfmarcal.com.br)
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