Vir Kedia
0-to-1 Brand Architect Designer
New to Contra
Vir is ready for their next project!
Creating the visual foundation for a brand ready to move forward.
For Woofzoo, I worked across social media creatives, brand collaterals, and a pitch deck that helped bring greater clarity to the brand’s identity. Beyond creating individual assets, the work helped define a more consistent visual direction and gave the brand a clearer way to present itself as it evolved its business model.
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Building the identity of the studio we were building.
Vayrova (https://vayrova.com/)is a brand studio built around a simple idea: good creative work should not just make brands look better, it should help them move forward. As I began building Vayrova, I designed its brand deck as an extension of that belief, giving the studio a visual language and a way of communicating the thinking behind the work.
From the structure and narrative to the: visual system, typography, imagery, and overall art direction, I designed the deck to feel less like a conventional agency presentation and more like an introduction to how Vayrova thinks.
It became one of the first tangible expressions of the studio itself: a piece of work designed not just to present Vayrova, but to establish what it stands for.
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Building a visual world for a celebration made for dogs and their people.
For Woofapalooza (https://woofzoo.com/woofapalooza-1-0/), I handled the creative execution across the brand’s social media and on-ground communication. Every creative was designed to capture the energy and personality of the event, while building a visual language that could remain consistent across platforms and physical spaces.
From social media posts and campaign creatives to printed collaterals and supporting event assets, we created the complete set of visual touchpoints needed to bring Woofapalooza to life, making sure the experience felt like one cohesive brand wherever the audience encountered it.
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Making a pet brand feel as joyful as the world it belongs to.
For Woofzoo, Vayrova worked on shaping a more distinctive brand presence through its visual language and communication. The focus was on creating a personality that felt playful, warm, and contemporary, while still keeping the brand clear and recognisable across every touchpoint.
From social media and creative direction to the way products and ideas were presented, each piece was designed to make Woofzoo more than a pet-care brand, but a brand that pet parents could connect with, remember, and enjoy engaging with.
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