Viona Fonda
Graphic Designer, Branding, Illustrations, SM Designs
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I designed the EuropeTravelSecure (ETS) logo and visual identity to reflect the brand’s core values of safety, clarity, and trust in European travel.
The concept merges the initials “ETS” into a unified symbol that subtly forms a road map, representing movement, direction, and travel. At the same time, the mark also resembles a speech bubble, symbolizing guidance, support, and the information provided to clients.
The color palette, yellow, black, and white, creates strong contrast while referencing the recognizable tones of the European Union.
Overall, the identity communicates a bold and modern system for travelers seeking reliable support and secure journeys across Europe.
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I developed a complete brand identity redesign for Liepper & Sons (https://lieppersons.com/?utm_source=chatgpt.com), a premium seafood supplier serving top restaurants and chefs throughout New York City.
The new identity draws inspiration from the company's commitment to quality, freshness, and trusted relationships with fishermen around the world, creating a visual system that feels both refined and authentic while reflecting the heritage and expertise behind the brand.
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I designed the Samnites Nutrition logo as a brand identity that combines the strength of the ancient Samnites with a modern focus on protein-rich nutrition.
The main element is a stylized double “S”, representing both the brand name and the concept of strength. In its vertical form, it reflects resilience and subtly references Samnite heritage, with dashed details inspired by arrows to symbolize precision and focus.
When rotated horizontally, the same shape transforms into a protein symbol, reinforcing the brand’s nutrition-focused identity. This dual meaning connects heritage with modern health and performance.
The result is a simple, adaptable mark that communicates strength, discipline, and innovation.
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The name Ritëm comes from the idea of moving at a personal rhythm, without pressure or comparison. In the context of a CBT studio, it represents each client’s individual process—a journey that does not need to be fast or perfect, but steady and aligned with oneself.
The main element of the logo, the letter “M,” is designed in a slightly asymmetrical and organically balanced way to reflect this concept. Its form suggests a free and natural movement, like a line that follows a unique rhythm, with variations and small pauses.
This visual approach symbolizes the idea that progress is not linear and that each individual has their own pace of development. Through this, the logo communicates a sense of comfort, acceptance, and calm—making the studio a space where clients can feel safe to move forward in their own way and at their own time.
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