Vinit Deshwal
Making brands visible at scale without losing identity
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Was going through old files and stumbled on this one. Made it about 2 years ago for a client. They needed a hiring post for LinkedIn.
I shared two options. One was clean, corporate, safe. This one I did differently on purpose. A chalkboard. Pencil jar. A little plant. Felt more like someone actually wrote these openings up.
Didn't get picked. They went with the safer option, which I get. Corporate page, hiring post, you don't always want to take the risk.
But the client said something I still remember. Looked at this and said "this is something." It was genuinely. Like they could tell I wasn't just filling a template.
That's exactly why I made it.
Every time I sit down to work on something, even a simple post, I try to push it somewhere unexpected.
Sometimes the work that doesn't get picked reminds you why you do this.
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Modern Brand Identity Design - Digital & Print Materials
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Brand Awareness and Recruitment Social Media for Global BPO
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This one got really good feedback from the client.
The brief was about trust and long-term partnerships, so I wanted the visual to carry that message without needing a wall of text. The handshake felt like the right anchor, but I didn't want it to look like every other corporate handshake graphic out there. So I went with halftone illustration and those flowing lines to give it some energy.
Sometimes the simple concepts hit the hardest. Its all about figuring out the user experience at last.
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Corporate Office Branding - Wall & Signage
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Branding and Marketing Collateral for a Hospitality Group
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B2B LinkedIn Designs for US-based Customer Solutions Company
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