Developed and executed a full funnel Paid Social strategy for LEX Reception, a virtual receptionist service for law firms. Activated campaigns across LinkedIn, Meta, and TikTok to drive awareness, engagement, and conversions. Improved lead quality by minimizing spam and focusing on legal professionals. Reduced cost per acquisition while generating higher-quality leads, turning Paid Social into a profitable growth channel.
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10
Implemented end-to-end conversion tracking across Google Ads, Meta, GA4, and Google Tag Manager. Configured key lead events and ensured accurate attribution and data consistency across platforms.
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24
Recommended media plan and campaign strategy for the luxury clothing brand. I’ve worked on setting up the campaign to drive sales for the business.
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24
Set up and launched Google Ads and Meta Ads campaigns for a US-based automotive services business. Built a clean campaign structure focused on lead generation and scalable performance, aligned with business objectives.