A little update from my corner of the internet ✨
New platform, new profile, same curiosity about how businesses grow, work smarter, and occasionally survive the chaos. 😄
After 15+ years across marketing, operations, events, partnerships, CRM, and now AI & automation, I’ve learned...
Which ones actually belong in your business?
Lately, I’ve been working a lot around the intersection of marketing operations, CRM, workflows and practical AI automation — looking at where businesses lose time, where leads fall through the cracks, and which repetitive processes...
A small win I’m grateful for this week.
A new project landed on my desk around a problem I really enjoy solving: taking a messy marketing process and figuring out where leads, time and opportunities are getting lost.
I won’t share client details, of course, but I always find it...
I help B2B companies plan and execute trade show and conference marketing — including event selection, sponsorships, booth strategy, vendor coordination, promotional materials, lead capture and post-event follow-up. My experience includes managing ~30 industry events annually...
Hot take: most businesses don’t need more marketing.
They need fewer leaks.
More leads won’t fix a broken follow-up process.
More content won’t fix a disconnected customer journey.
More AI tools won’t fix a workflow nobody understands.
And more automation won’t fix a bad process —...
