Brand Book for
Siluet project 🪷
I created a concise brand book for Siluet that defines the brand’s strategy, audience, and product positioning, with a focus on premium wellness for moms and older women.
It includes the core message, key insights, logo and symbol usage...
Shaping a calm, premium experience that supports guided Pilates practice, progress tracking, and community connection, reinforcing the brand’s philosophy of intentional daily movement.
“I highly recommend Valeriya for any design needs. She quickly understands context and problems to solve, is detail-oriented, and very versatile across skill sets. She isn’t afraid to challenge ideas to deliver the best outcome.”