Ussama Ahmed
Luxury Brand Identity & Packaging Designer
IEMA® Luxury Branding and Packaging
IEMA is a global lifestyle brand transforming the beauty landscape. Our “WOW” factor goes beyond premium products, it’s the transformative journey we share with every user. Every drop ignites radiance, from luscious locks to life decisions starting the moment you buy. IEMA isn’t just a brand; it’s an invitation to unveil a brighter, more rejuvenated self.
Art Director
Ussama Ahmed
https://www.behance.net/gallery/254643915/IEMA-Luxury-Branding-and-Packaging
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MAER Skincare Branding & Packaging
MAER — Timeless Beauty, Elevated. A modern skincare branding and packaging concept created for MAER Sustainability Beauty Cream, blending bold visual identity with a fresh, contemporary approach to beauty. The identity combines a vibrant lime green + electric cyan palette with expressive typography and flowing graphic elements to create a distinctive, energetic presence on the shelf. The packaging concept focuses on hydration, skin nourishment, collagen support, and conscious beauty, while maintaining a clean and premium aesthetic.
Art Director
Ussama Ahmed
https://www.behance.net/gallery/254149867/MAER-Skincare-Branding-Packaging-Design
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SOR Skincare Branding
SOR was created around a simple idea: skincare should be effective, intentional, and easy to understand. In a world filled with complicated routines and overwhelming ingredients, SOR focuses on what truly matters — thoughtfully developed formulas designed to support healthier-looking, more balanced skin.
Art Director
Ussama Ahmed
https://www.behance.net/gallery/254600145/SOR-Skincare-Branding
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RAIUS™ Premium Matcha Identity & Packaging Design
Complete Branding (https://www.behance.net/gallery/252483239/RAIUS-Premium-Matcha-Identity-Packaging-Design)
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