A clear value proposition
Visitors should understand what your product does and who it's for within the first 5 seconds. Avoid vague headlines, focus on the outcome your users will achieve.
Designed a website for Lauren Carpets, a rug & carpet brand.
Focus was on making the product photography do the talking: large imagery, warm neutral palette, minimal UI getting out of the way of the rugs themselves. Grid-based product browsing, clean category filtering.