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Macharii Foundation | Strategic Branding for Non-Profit Growth
We developed a strategic visual identity for the Macharii Foundation, focusing on their mission of human development and scalable impact. The branding combines structured professionalism with an organic, human-centric feel.
The Vision :
Icon Logic: A symbolic fusion of the letter 'M', a human figure, and an upward growth arrow.
Palette: Trust and growth (Forest Green), stability (Gold/Ochre), and warmth (Cream).
Typography: Poppins—a clean, geometric sans-serif for international clarity.
Built for digital scalability. This identity system transitions perfectly into motion graphics and video, ensuring a cohesive voice across all fundraising and awareness campaigns.
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Eau Zone | Modern Rebranding for HVAC & Plumbing
We transformed a traditional plumbing business into a modern technical brand. The new identity balances industrial precision with a friendly, service-oriented aesthetic.
What we did:
Visual Identity: Custom typography and fluid 'smile' logo.
Color Strategy: A technical palette of Deep Sea Blue (#30518D) and Heat Red (#CD3636).
Digital Assets: High-contrast iconography for service categories.
Designed with a focus on high-impact motion. This brand was built to move seamlessly across digital platforms and physical signage.
#Brand Identity
#Rebranding
#Visual Design
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