Oluwaseyi Oshin
Google Analytics 4 | GTM| Google Business Profile| Local SEO
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In this project, I optimized a candidate’s resume, cover letter, and LinkedIn profile for a competitive sales position. I began by analyzing the job description to extract essential ATS keywords and recruiter priorities. The resume was redesigned with a clear structure, impactful metrics, and modern formatting that ensures ATS compatibility. A tailored cover letter was crafted to highlight relevant achievements and value. Finally, the LinkedIn profile was optimized with keyword-rich sections and a strong professional narrative to improve search visibility and recruiter engagement.
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Helped a local business recover a suspended Google Business Profile and restore online visibility. Conducted a full suspension review, corrected profile issues, and successfully reactivated the listing. Performed a comprehensive local citation audit, fixing inconsistent NAP data across directories to improve trust and rankings.
As a result, the business regained its Google presence, improved local search visibility, and started receiving more calls and customer inquiries through local SEO optimization.
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Implemented advanced tracking using Google Analytics 4 and Google Tag Manager to integrate Meta Pixel and Meta Conversions API. Configured purchase and lead events, ensured accurate attribution, reduced data loss from browser restrictions, and enabled reliable conversion tracking to improve campaign optimization and marketing performance.
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Google Analytics 4 & Google Tag Manager
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