Someone paid real money for that click, so the page has exactly one job.. keep the promise the ad made. Everything gets arranged in the order a skeptical buyer actually thinks & anything that pulls attention away from the button gets cut.
Product returns are actually a design problem 📦
Two thirds of shapewear returns come down to size so this buy box kills the dropdown completely. Every size visible, a fit calculator & the fit guarantee right under the button.
Proof that good e-com design is business strategy not decoration.. 😎
E-commerce For Grandmas 101 👵
In e-com design hierarchy and content clarity are super important, even more so when it comes to selling vacuum cleaners to European retirees.
What do you guys think?
I'm Tan from Bulgaria and my profile finally went live today!
A bit about me (story time 👀)... When COVID hit back in 2020, I hit rock bottom and felt really lost so I decided to hit the reset button. Before that I painted, went to an art school and then worked as...