Tosin Okutade's Work | ContraWork by Tosin OkutadeTosin Okutade
Professional social media manager and content creator
Hello Contra community,
I’m a Social Media Manager who partners with brands and founders to build clear, consistent social media systems that drive real engagement and conversions not just vanity metrics.
My focus is on strategy-first content: understanding the audience, creating purposeful posts, and turning social platforms into reliable growth channels.
One principle I apply with every client:
Consistency without a clear system usually leads to burnout. A simple, repeatable process almost always outperforms random posting.
I’m excited to be part of this community of independents. Looking forward to connecting with other freelancers and brands here.
If you’re working on social media strategy (for yourself or clients), I’d love to hear what you’re currently focused on. I created engaging educational video content designed to teach children different shapes through visual sign language. Adapted the content for an accessibility focused audience and managed publishing across TikTok and YouTube using Metricool. I created relatable, wellness focused social media content based on the brand's content themes and audience. Developed branded carousel posts and short form content while maintaining a consistent visual style, then scheduled and managed publishing across Instagram and LinkedIn using Buffer. I created branded social media content designed to increase awareness, encourage audience engagement, and support campaign goals. Developed promotional graphics and short form video content while maintaining a consistent visual identity across the brand’s social platforms.