Tom Smith
Full-stack designer & creative director.
Ready for work
Tom is ready for their next project!
Every company has boring swag with their logo on it. What if the swag was something people would actually want to wear? Given the company's headquarters were located in Puerto Rico a the time, we designed something that seemed as though it could be found on the rack of a tourist shop in Old San Juan.
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PKGX is a dev tool developed by Max Howell, the creator of Homebrew. Their tagline is "Run anything", so I "ran" with the concept of an infinity symbol combined with the "x". While Homebrew is very grounded with its branding, we wanted to the PKGX mark to be more techy and "Tron-like".
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Brand design for a hotel and restaurant in Michigan's Upper Peninsula (UP). The new owner at the time wanted to take the establishment's somewhat folksy aesthetic and give it a face-lift in order to attract visitors from outside the UP.
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Marketing design for a SaaS company. Same design, different dimensions. Individually elements created in Photoshop, layout done in Figma for easy exporting and editing.
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