Transform Michigan Hotel & Restaurant with Modern Brand Design

Transform Michigan Hotel & Restaurant with Modern Brand DesignTransform Michigan Hotel & Restaurant with Modern Brand Design

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Tom Smith

• 2d

Brand design for a hotel and restaurant in Michigan's Upper Peninsula (UP). The new owner at the time wanted to take the establishment's somewhat folksy aesthetic and give it a face-lift in order to attract visitors from outside the UP.

Logo Design Adobe Illustrator Adobe Photoshop

Sam Stoof

pro

• Mar 10

AMET AI -- Logo Design

Adobe Illustrator Adobe Photoshop Figma Brand Design Logo Design Illustration

Aditya Pandey

• Mar 10

Using an organic botanical element for an AI brand is such a bold and unexpected move. The warm golden tones against that neutral background feel premium. Really stands out from the typical tech logo aesthetic.

Abox Agency

pro

• Mar 10

logodesigning wordmarklogo brandidentity

Wordmark logo design for Sipping. Which version do you think works better for the brand? 🤔 Option 1 or Option 2?

19 voted

45%

23 voted

55%

42 votes

Closed

Muhammad Asjad

• Mar 13

I will go with "OPTION 1"

Jordan Stimpson

pro

• Mar 10

Unused work doesn't mean it's wrong... This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little. How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)? The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is. It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning. Just emphasising certain attributes over others. I loved this direction. Thankfully I loved the chosen one too.