Tom Boyce
AI-driven SEO helping brands grow fast, safely & convert
New to Contra
Tom is ready for their next project!
Gusto Cycling Website Development
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Project: AMDI Driving School (Local SEO & Lead Generation)
For AMDI Driving School, a local service provider, I applied targeted local SEO, on-page optimisation, and basic CRO to boost local visibility and lead flow. I optimised the site architecture for local search, improved meta data and content for service pages, and refined the user journey to improve lead conversions. This project proves I handle small, local clients as well as large-scale ones.
Local SEO: GMB optimisation, geo-targeted content, service-area pages
On-page SEO: service page content rewriting, metadata optimisation, schema markup for local business
CRO adjustments to improve form submission rates and user experience
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ATS24 — B2B Industrial SEO & Search Everywhere Optimisation
With ATS24, a B2B supplier in the aerospace/converter sector, I developed a full-blown SEO strategy targeting highly technical buyers. I focused on spec-code integration, technical documentation indexing, and long-tail product/service pages to attract niche industrial traffic. The result: stronger visibility among engineers and buyers, and improved lead generation quality. This project showcases my expertise in B2B and niche industrial markets.
Role & Activities:
- Implemented spec-code-aware content architecture for aerospace and industrial products
- Built technical SEO templates tailored to converter and aerospace specs
- Published deep, data-rich pages optimized for industrial search queries
- Managed cross-channel content flows (site, data sheets, documentation)
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Full-scale eCommerce SEO & Optimisation
I led the SEO and site optimisation for SlipStream247, a large-scale eCommerce platform with 27,000 of SKUs. I redesigned category architecture, implemented advanced schema (product/category), and restructured technical SEO to improve indexing efficiency.
The result: faster load times, cleaner site structure, and improved conversion paths. This project demonstrates my ability to handle complex, high-volume retail environments and deliver scalable SEO that supports large product catalogs.
Role & Activities:
- Redesigned site hierarchy and internal linking to optimize crawl budget
- Installed and tested structured data (Product / Category schema) across thousands of SKUs
- Improved page speed and front-end performance on all devices
- Coordinated product-page SEO and metadata strategies
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