I wanted to explore what a finance app could look like if it helped understand your money and track it.
I designed around context and spending breakdowns. Also added AI to catch patterns you'd miss (like subscriptions charging you for services you haven't touched in weeks).
I designed the landing page copy for F&O Consulting, a tax and advisory firm.
It was to be simple, clear, and conversion-focused.
So the users know 'can you solve my problem?' and 'can I trust you?' Fast.
And i think i nailed it🥂