Thunay Moreira de Soares
Web Developer building performative and responsive websites
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High-Performance Marketing Agency Platform: it9
Developed and engineered the official institutional platform for it9, a full-service digital marketing agency. The project focused on creating a cutting-edge, conversion-centric digital experience that serves as a showcase of the agency's creative and technical capabilities in the competitive digital landscape.
Dynamic Agency Portfolio Architecture: Developed a custom, high-impact portfolio system to showcase diverse marketing campaigns, case studies, and creative assets with smooth, interactive transitions.
Conversion Rate Optimization (CRO) Infrastructure: Engineered advanced lead capture funnels and strategic CTA (Call-to-Action) modules designed to convert high-intent B2B traffic into qualified sales inquiries.
Modern UI/UX Implementation: Translated the agency’s bold brand identity into a "pixel-perfect" WordPress theme, utilizing modern layouts and micro-interactions that reinforce the agency's innovative positioning.
Cutting-Edge Speed Optimization: Achieved top-tier Core Web Vitals scores by implementing critical CSS, advanced asset minification, and optimized server-side rendering, ensuring a seamless experience for potential clients.
Delivered a sophisticated, high-speed digital flagship that perfectly aligns with it9’s creative vision. The platform effectively serves as a powerful lead-generation engine and a technical benchmark, proving the agency’s expertise in delivering high-performance digital solutions.
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Premium Legal Institutional Platform: Magalhães e Sipert (MS Law)
Developed and engineered the official institutional platform for Magalhães e Sipert, a specialized law firm. The project’s core objective was to establish a sophisticated and secure digital identity that reflects the firm's legal excellence and provides a seamless user journey for clients seeking high-stakes legal representation.
Bespoke Corporate Architecture: Built a custom, lightweight WordPress theme tailored for professional services, ensuring a balance between high-end aesthetics and enterprise-grade performance.
Practice Area Categorization: Developed a dynamic structure to showcase various legal specialties (Civil, Labor, Corporate, etc.), allowing users to navigate complex service offerings intuitively.
Multi-Language & Global Ready: Configured the site architecture to support international standards, ensuring the firm’s global positioning is maintained through clean code and SEO-friendly structures.
Lead Generation & Secure Communication: Integrated encrypted contact modules and strategic Call-to-Actions (CTAs) to facilitate secure inquiries from potential clients while adhering to legal advertising regulations.
Advanced Typography & UI Design: Focused on a "Mobile-First" editorial design, utilizing premium typography and optimized white space to enhance readability and reinforce the firm’s authority.
Delivered a high-performance institutional flagship that effectively elevates the firm’s digital presence. The platform serves as a robust trust-building tool, combining technical stability with a premium interface that has resulted in a more streamlined client acquisition process.
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Legal Content Hub & Authority Building: FCTK (Law Firm Blog)
Developed and engineered the specialized legal blog for FCTK, a prominent law firm. The project focused on transforming complex legal updates into an accessible, high-authority digital resource designed to build trust with corporate clients and establish the firm’s partners as thought leaders in their respective practice areas.
Legal Taxonomy & Architecture: Engineered a sophisticated WordPress categorization system to organize legal articles, case law updates, and regulatory news by practice area (Tax, Labor, Corporate, etc.).
Readability-Focused UI/UX: Designed a clean, professional "Editorial" interface with a heavy focus on typography and white space to ensure long-form legal analysis remains easy to read across all devices.
Conversion & Lead Capture Integration: Implemented secure consultation request forms and newsletter subscriptions, strategically placed to convert readers into potential legal clients.
Compliance & Data Privacy: Ensured the platform adheres to strict legal marketing regulations and data privacy standards (LGPD), providing a secure environment for user interactions.
Technical SEO for Legal Services: Optimized the content structure for high-competition legal keywords, using Schema.org (http://Schema.org) (LegalService and Article) to improve visibility in search engine rich snippets.
Delivered a prestigious legal portal that serves as a cornerstone for the firm's inbound marketing strategy. The platform effectively balances professional sobriety with high-speed performance, resulting in increased organic traffic and a steady flow of qualified legal inquiries.
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Developed and managed the news portal for Acetec, a specialized content platform focused on the non-woven fabric (TNT) and industrial textile market. The project centered on building a high-performance editorial environment to establish industry authority and provide daily market updates to a specialized B2B audience.
Editorial Workflow Engineering: Developed a custom WordPress newsroom structure optimized for frequent publishing, featuring categorized content streams for market trends, technical tutorials, and industry news.
High-Performance Content Delivery: Implemented advanced caching and code minification to ensure that news articles load instantly, prioritizing a seamless reading experience on both desktop and mobile.
Custom Typography & Readability UI: Designed and implemented a clean, professional layout focused on long-form readability, ensuring that technical data and industry reports are easy to digest.
Dynamic Content Syndication: Configured automated newsletters and social media integration to syndicate news updates, increasing recurring traffic and user engagement.
Technical SEO for News: Applied Google News-specific SEO optimizations, including structured data (Schema.org (http://Schema.org)) for articles, to ensure high visibility in "Top Stories" and search results.
Delivered a robust news hub that serves as a vital information source for the textile industry. The portal successfully drives organic growth and strengthens the brand's position as a thought leader, maintaining high stability even during traffic spikes following major industry announcements.
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Premium Personal Branding & Portfolio Development: Andrea Signoretti
Developed a high-end personal branding platform and digital portfolio for Andrea Signoretti, a prominent professional in the luxury architecture and design space. The project focused on creating a sophisticated, visually-driven experience that reflects the aesthetic excellence of her work while serving as a powerful lead-generation tool for high-ticket consultancy services.
Custom Visual Storytelling: Engineered a bespoke WordPress theme designed to showcase high-resolution project galleries with smooth transitions and a minimalist, "editorial-style" layout.
Interactive Portfolio Architecture: Developed custom post types and dynamic grids to organize extensive project catalogs, allowing users to filter by category and experience the details of each architectural work.
High-End UI/UX Implementation: Focused on "pixel-perfect" front-end development, ensuring that the brand’s luxury positioning was maintained across all device types through rigorous responsive testing.
Performance Optimization for Media: Implemented advanced image delivery systems (WebP conversion and lazy-loading) to ensure that the heavy-media portfolio loads instantly without compromising visual fidelity.
Conversion & Lead Capture: Strategic placement of call-to-action (CTA) modules and secure inquiry forms to streamline the journey from portfolio browsing to direct consultation requests.
Delivered a prestigious digital flagship that effectively elevates Andrea Signoretti’s online presence. The platform successfully balances heavy visual content with high-speed performance, providing a seamless and inspiring user experience that has significantly increased direct client inquiries.
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B2B Content Hub & Institutional Development: Obrasoft
Developed and architected the Obrasoft Portal, a comprehensive digital hub for one of Brazil's leading construction management software providers. The project focused on creating a unified platform that combines corporate information with a high-volume content engine designed to educate the market and generate high-quality leads for their ERP solution.
Scalable Portal Architecture: Engineered a robust WordPress environment capable of organizing extensive libraries of technical articles, case studies, and industry news specific to civil engineering.
Custom Lead Acquisition Strategy: Integrated sophisticated lead capture funnels and gated content modules, synchronizing user data with internal sales tools to drive SaaS conversions.
Performance & Core Web Vitals: Optimized the portal's loading speed and mobile responsiveness, ensuring that professionals on construction sites could access technical content seamlessly from any device.
SEO for Niche Markets: Implemented advanced technical SEO strategies to dominate search results for construction management and ERP-related keywords in the Brazilian market.
Successfully delivered a high-performance content ecosystem that positions Obrasoft as a thought leader in the construction tech space. The portal effectively supports the company’s inbound marketing strategy, driving organic traffic and increasing the volume of qualified sales opportunities.
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Enterprise SaaS Institutional Platform: Altaboards
Developed and engineered the institutional digital presence for Altaboards, a specialized SaaS solution for corporate governance and board management. The project focused on building a high-authority, high-performance marketing platform designed to establish trust with C-level executives and drive software adoption through a sophisticated digital experience.
Custom Institutional Architecture: Built a bespoke WordPress framework tailored for SaaS marketing, featuring modular layouts that allow for rapid updates to product features and compliance documentation.
Corporate UI/UX Design Implementation: Translated the Altaboards brand identity into a clean, professional, and accessible interface, ensuring a seamless user journey from product discovery to demo requests.
Conversion-Centric Infrastructure: Optimized the site for lead generation by integrating secure contact forms, meeting schedulers, and CRM synchronization to streamline the B2B sales cycle.
Technical SEO & Global Performance: Implemented advanced performance optimizations and structured data to ensure high visibility in search engines for corporate governance and board management keywords.
Delivered a premium institutional hub that effectively bridges the gap between the software's technical complexity and the end-user's needs. The platform provides a stable, secure, and professional gateway that has become a key asset in Altaboards’ market positioning and client acquisition strategy.
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Enterprise WordPress Development: Canal Energia (Informa Markets)
Engineered and maintained Canal Energia, the leading digital news and data platform for the Brazilian energy sector. This project demanded a high-availability infrastructure capable of delivering real-time market updates, regulatory news, and financial data to thousands of industry professionals simultaneously.
Real-Time Content Architecture: Developed a custom WordPress framework optimized for rapid-fire news publishing, ensuring minimal latency between editorial submission and live deployment.
Subscription & Paywall Integration: Implemented and customized complex membership levels and paywall logic to protect premium market intelligence and exclusive industry reports.
Custom Data Visualization: Integrated dynamic charts and data feeds to display energy market fluctuations and regulatory updates directly within news articles using custom Gutenberg blocks.
High-Concurrency Performance: Optimized the server-side environment and caching layers to handle massive traffic spikes during critical regulatory votes and energy auctions.
Multi-Platform Content Syndication: Built custom RSS and API endpoints to syndicate industry news across partner networks and specialized financial terminals.
Successfully maintained a high-authority mission-critical portal that serves as the "source of truth" for the energy market. The platform combines enterprise-grade security with a high-performance frontend, ensuring that decision-makers have access to vital information 24/7.
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Enterprise WordPress Development: Saúde Business (Informa Markets)
Lead the technical development and optimization of Saúde Business, a premier B2B digital platform for the healthcare industry. The project focused on transforming a legacy content structure into a high-performance, modern publishing ecosystem capable of supporting complex editorial workflows and high-volume traffic.
Scalable CMS Architecture: Re-engineered the WordPress backend to manage a massive database of articles, white papers, and webinars, ensuring fast query execution and database stability.
Custom Gutenberg Implementation: Developed custom, reusable blocks to allow the editorial team to create immersive long-form content and interactive reports without technical overhead.
Advanced Lead Generation Integration: Integrated complex third-party API connections for CRM and marketing automation, optimizing the conversion funnel for B2B lead capture.
Technical SEO & Core Web Vitals: Conducted deep performance audits to improve site speed and search engine rankings, resulting in better visibility for high-competition healthcare keywords.
Ad-Tech Integration: Implemented sophisticated advertising placements and programmatic header bidding scripts without compromising the user experience or page load speed.
Delivered a high-authority digital hub that serves as the primary source of business intelligence for healthcare executives. The platform successfully supports peak traffic during major industry events (like Hospitalar) while maintaining top-tier security and performance.
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WordPress Development: Bora Investir (B3 Financial Portal)
Developed and optimized Bora Investir, the official financial education and news portal for B3 (the Brazilian Stock Exchange). This project required a robust, high-performance architecture capable of handling millions of monthly visitors while providing a seamless editorial experience for a large newsroom.
Key Contributions & Technical Scope
Custom Theme Development: Engineered a high-performance, fully responsive WordPress theme from scratch, ensuring strict adherence to B3's brand guidelines and web accessibility standards.
Gutenberg Block Engineering: Developed a library of custom, dynamic blocks using ACF (Advanced Custom Fields) and React, allowing editors to build complex layouts autonomously without breaking site integrity.
Performance Optimization: Implemented advanced caching strategies and optimized Core Web Vitals to ensure sub-second loading times for a content-heavy environment.
Scalable Architecture: Configured a modular back-end structure to support high-concurrency traffic spikes during major financial market events.
SEO & Analytics Integration: Integrated technical SEO best practices and complex data tracking to monitor user engagement across thousands of articles.
Results
Delivered a premium, enterprise-grade publishing platform that serves as a benchmark for financial education in Brazil, combining high-speed performance with a flexible, user-friendly CMS for the internal content team.
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