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Thiago Patriota
The Professor.
Ready for work
Thiago is ready for their next project!
"Success isn't always what we can see."
Hot take: most brand guidelines are a beautiful PDF nobody opens after the handoff.
Because what's above the ground looks fine. The logo is there. The colors are there. The font is there.
But without the roots - without strategy and identity...
Most of my best work was never commissioned.
It came from the hours no one was paying for - the late sessions where I stopped trying to be useful and started trying to be honest.
Design as a profession will sharpen your eye. But design as a practice, with no brief and no approval...
Just published my marketing e-book in my #contra product catalog. Now available for digital purchase and download! 🚀🔥 🙌
I didn't like the course materials available, so I wrote my own.
Three original academic coursebooks from scratch: Pixelogy (digital illustration), Brandology (branding and visual identity), and Storytelling (advertising creation). Each one built around a slow-learning...
The study of signs and symbols and their use or interpretation is not only essential for developing brands but also important to craft authentic storytelling.
Semiotics is one of the most complex and misunderstood subjects in communication degrees. But its value for...
