Similoluwa Michael

Similoluwa Michael

Brand Identity Designer | Visual Systems & Strategy

Ready for work

Similoluwa is ready for their next project!

Brand identity is not about making things look pretty, its about translating the truth of what you offer into visuals that make people feel it before they even read a word. If your work is premium but your brand isn't showing it, we should talk.
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Now the brand matches the quality of the work. Everything from the logo to the packaging says this is premium, this is intentional, this is for men who...
Now the brand matches the quality of the work. Everything from the logo to the packaging says this is premium, this is intentional, this is for men who understand that how you dress is how you honor your ancestors and inspire your sons.
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Built out the full system. Color palette, typography, patterns, stationery, social templates, packaging. The brand story writes itself when you understand what...
Built out the full system. Color palette, typography, patterns, stationery, social templates, packaging. The brand story writes itself when you understand what you're actually selling. Visioneer isn't selling clothes. They're selling the confidence that comes from honoring who you are while looking sharp doing it.
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Started with the logo. Visioneer = Vision + Pioneer. Designed a V+O monogram that accidentally created a bird's eye. Client loved it immediately. The bird's eye became the whole concept.
Started with the logo. Visioneer = Vision + Pioneer. Designed a V+O monogram that accidentally created a bird's eye. Client loved it immediately. The bird's eye became the whole concept.
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Visioneer Outfits makes ceremonial wear for Nigerian men. But their brand looked like every other local tailor around. I fixed that. The problem was their work...
Visioneer Outfits makes ceremonial wear for Nigerian men. But their brand looked like every other local tailor around. I fixed that. The problem was their work was elite but their identity wasn't. They needed to stand out.
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Horizontal and Stacked Logo variations for Visioneer Outfit.