Social Media Management & Content Strategy for Global Connectivity: As Social Media Manager, I oversee the company’s digital presence by developing strategic content that strengthens brand visibility and engagement across key platforms. My responsibilities include creating visual and written content, maintaining a consistent posting schedule, engaging with the online community, and monitoring performance metrics to refine strategy and improve results. Through thoughtful messaging and structured content planning, I support the organization’s mission to connect technology, leadership, and communities while encouraging collaboration and engagement.
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Social Media Manager and Content Strategist for Medspa: Served as Social Media Manager and Content Strategist for a medspa client, leading a full brand transformation from strategy to execution. I developed and implemented a targeted social media growth plan, created consistent on-brand content, and redesigned their visual identity, including a new logo and cohesive brand assets. The project included a complete rebrand, aligning messaging, aesthetics, and digital presence to better reflect their services, attract their ideal audience, and elevate their market positioning.
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Social Media Content Designer for Currency Collective:Served as a Social Media Content Designer for Currency Collective, creating visual and short-form video assets aligned with an established social media calendar and content prompts. Designed Instagram Stories, Feed Posts, and Reels optimized for cross-posting on LinkedIn and TikTok. Worked within existing strategy and copy to bring concepts to life visually while maintaining brand consistency. Focused on culture-first, community-driven storytelling that reflected Currency Collective’s future-facing identity and emphasis on authenticity over transactional marketing.
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Social Media Growth Strategist for The Frost Locker LinkedIn: Led a strategic LinkedIn growth campaign for a newly launched company page with the goal of attracting high-quality, industry-relevant followers. Developed a tailored growth strategy, optimized content for visibility, and implemented targeted engagement tactics to drive authentic follows. Focused on quality over vanity metrics, improving early-stage engagement, brand credibility, and long-term scalability through data-informed adjustments.