Tetiana Halushkina
A designer and illustrator who tells stories through art
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Today, I set myself the goal of creating a character based on a single, pure emotion. With this corgi, I set myself a simple task: ‘Pure, unadulterated joy’.
I wanted to capture that moment of pure bliss — the chaotic, unbridled energy of a very well-behaved boy who has just won the grand prize (in this case, a huge, juicy roast chicken leg).
Let me know in the comments if you like the result
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Is Corporate Design Killing Your Brand? 🧮💼
Let’s be honest — most financial and banking design is stiff, dry, and entirely forgettable. Brands spend thousands on cold geometric logos and corporate stock photos, completely missing the most powerful asset in marketing: emotional connection.
When I was designing this Character Case, I decided to break the rules.
The Concept: "The Money Magnet" Instead of creating another intimidating man in a sharp grey suit, I designed a banker you actually want to trust. A character that immediately builds an approachable vibe on a subconscious level.
Here is the strategy behind the
👉 The Vibe: A wealthy, wise grandfather figure. He’s prestigious, yet highly welcoming.
👉 The Twist: Squirrels. It adds a layer of whimsical storytelling — he’s not just holding wealth; he’s distributing resources.
👉 The Aesthetics: Soft watercolor-inspired textures combined with professional, calculated silhouettes to keep it high-end.
The takeaway for brands: Character design isn't just about "drawing a cute mascot." It's about developing your business DNA. A unique character humanizes your company, drives massive engagement, and makes you unforgettable in a sea of corporate sameness.
If your brand lacks a soul, it's time to build a character that actually communicates with your audience.
Let’s open the floor: What do you think works better for a modern brand — rigid, traditional corporate aesthetics or story-driven, expressive characters? Let me know below!
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