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Terres Franklin
I support with business growth through media and marketing
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EMAIL MARKETING & TEMPLATE DESIGN FOR AVOCADO, INC.
I designed a seasonal promotional email campaign for Avocado, Inc., combining a bold Independence Day offer with product merchandising and lifestyle-driven visual content.
The campaign was built around the headline:
“−25% Happy Independence Day”
with a clear conversion-focused offer:
“SAVE 25% ON SUBSCRIPTION”
I also developed a product discovery section around:
“25% OFF your watchlist”
featuring product cards, original and discounted pricing, lifestyle imagery, and a clear “SHOP NOW” CTA.
The design brings together promotional messaging, product recommendations, lifestyle photography, and visual merchandising to create an email that feels more like a curated shopping experience than a standard sales message.
The campaign structure was intentionally designed to move customers through:
Seasonal Hook → Discount → Product Discovery → Visual Inspiration → Purchase
My focus was on creating a clean, modern email experience where the offer is immediately visible while the supporting content encourages customers to explore more products.
Services: Email Marketing • Email Template Design • Seasonal Campaigns • Promotional Email Design • E-commerce Marketing • Product Merchandising • Lifestyle Email Design • Subscription Marketing • CTA Strategy
#EmailMarketing #EmailDesign #EmailTemplateDesign #EcommerceMarketing #EmailCampaign #DigitalMarketing #SeasonalMarketing #ProductMarketing #EcommerceDesign #MarketingDesign #ConversionMarketing #EmailCampaignDesign #BrandMarketing #GraphicDesign #ContraFreelancer
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EMAIL MARKETING & TEMPLATE DESIGN FOR HIPPEAS
I designed a vibrant e-commerce email campaign for HIPPEAS, built around turning a new subscriber into a first-time customer while introducing them to the brand and its product range.
The campaign leads with a strong first-purchase incentive:
“YOU MADE IT — 10% OFF”
paired with a dedicated discount code and a clear “USE YOUR DISCOUNT” CTA.
From there, the email moves into brand storytelling with:
“WELCOME TO HIPPEAS”
and reinforces the brand positioning with:
“BIG FLAVOR. BETTER INGREDIENTS.”
I also designed a product discovery section around:
“WHICH FLAVOUR ARE YOU TRYING FIRST?”
featuring multiple products, ratings, descriptions, pricing, and individual “Shop Now” CTAs.
The campaign was structured to take the customer through a natural journey:
Welcome → Incentive → Brand Story → Product Benefits → Product Discovery → Purchase
I focused on making the design energetic and highly scannable while maintaining a clear conversion path throughout the email.
This is the type of email marketing I enjoy creating—where copy, design, product presentation, and strategy work together to turn attention into action.
Services: Email Marketing • Email Template Design • Welcome Email • E-commerce Email Design • First-Purchase Campaigns • Product Marketing • Promotional Email Design • Product Discovery • CTA Strategy
#EmailMarketing #EmailDesign #EmailTemplateDesign #EcommerceMarketing #WelcomeEmail #EmailCampaign #DigitalMarketing #FoodMarketing #SnackBrand #ProductMarketing #EcommerceDesign #ConversionMarketing #MarketingDesign #BrandMarketing #ContraFreelancer
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EMAIL MARKETING & TEMPLATE DESIGN FOR VIDA GLOW
I designed a customer-focused email campaign for Vida Glow, combining a strong welcome offer with product education and best-seller promotion.
The campaign opens with a clear welcome message:
“WELCOME TO VIDA GLOW”
followed by a 15% OFF welcome incentive designed to encourage first-time customers to complete their first purchase.
I also created a Best Sellers section featuring Radiance+ Capsules and Hairology Capsules, giving customers a quick way to understand the products, explore their benefits, and move directly to shopping.
The email was structured around key conversion elements including:
Welcome Offer → Product Education → Best Sellers → Clear CTAs → Brand Benefits → Social/Retention Links
Messaging such as “Shop and Save 15% Off,” “Shop Now,” “Up to 20% Off,” “Free Shipping,” and “Automatic & Flexible” was strategically incorporated to make the customer journey clear and action-oriented.
My focus was not simply creating a beautiful wellness email. I designed the template to support customer acquisition, first-purchase conversion, product discovery, and long-term brand engagement.
Services: Email Marketing • Email Template Design • Welcome Email • E-commerce Email Design • Product Education • Best-Seller Campaigns • Promotional Email Design • Customer Retention • CTA Strategy
#EmailMarketing #EmailDesign #EmailTemplateDesign #EcommerceMarketing #WelcomeEmail #EmailCampaign #DigitalMarketing #WellnessMarketing #BeautyMarketing #ProductMarketing #RetentionMarketing #ConversionMarketing #MarketingDesign #EcommerceDesign #ContraFreelancer
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EMAIL MARKETING & TEMPLATE DESIGN FOR FITBIT
I designed a series of promotional and product-focused email templates for Fitbit, combining seasonal campaign messaging with product discovery and customer engagement.
The campaign centered around Black Friday, with messaging such as:
“BLACK FRIDAY — 25% OFF”
“Hey Fitness Fanatic”
“Unlock Your Discount”
“Shop 24mm Attach Accessories”
“More safety. More fitness. More you.”
The email designs showcased products including Sense 2, Pixel 2, Versa 2, and Versa 4, while incorporating product benefits, customer-focused messaging, accessory recommendations, and educational sections around features such as stress management and fitness tracking.
I designed the campaign to create a clear journey from promotion → product discovery → education → CTA, making the emails useful beyond simply announcing a discount.
The goal was to make the Black Friday offer impossible to miss while still maintaining Fitbit's product-focused storytelling and encouraging customers to explore more of the ecosystem.
Services: Email Marketing • Email Template Design • Black Friday Campaigns • E-commerce Email Design • Product Marketing • Promotional Email Design • Product Education • CTA Strategy
#EmailMarketing #EmailDesign #EmailTemplateDesign #EcommerceMarketing #BlackFridayMarketing #EmailCampaign #DigitalMarketing #ProductMarketing #MarketingDesign #ConversionMarketing #TechMarketing #FitnessMarketing #CampaignDesign #EcommerceDesign #ContraFreelancer
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