Teodora Malesevic
Strategist | Researcher | Innovator | Storyteller
New to Contra
Teodora is ready for their next project!
360° is a research case study and product vision for a science-backed health platform - one system that turns blood, microbiome, and genetic data into personalized guidance.
This is the piece where my molecular biology background meets product strategy: reading complex science, finding the opportunity in it, and shaping it into a clear product concept and business case. Turning something genuinely complicated into something an investor understands in one read.
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#GREENIER is an integrated sustainability campaign - a full case study taking one brand problem from research to creative execution. The challenge: brand is globally known, but not perceived as natural or sustainable, with low social engagement and a market where buying cosmetics online still isn't the norm.
The work starts with original market analysis - audience data, purchase drivers, perception research, and turns it into a campaign idea with attitude: a manifesto in three words (recycle, repurpose, respect). Strategy, creative concepts, KPIs, and budget, all in one narrative.
The 33-page deck is also the point. I design presentations the way editors design magazines - every slide argued, structured, and built to be understood in seconds by the people making decisions.
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Sleep & Trip is a travel storytelling and publishing brand for people who want more from travel than a checklist of attractions. It isn't a travel agency, it doesn't sell flights, hotels, or packages. It's a travel companion that curates how a city should feel.
I'm building the brand from the ground up: positioning, pillars, voice, visual identity, and the product ecosystem, starting with premium digital city guides and expanding toward journals, planners, editorial content, and bespoke experiences.
The first product is already designed: the Paris Storybook, a 50-page guide structured as a narrative journey rather than a list. The brand is currently in development - the website is in progress, with launch ahead. What you see here is the strategy and design work shaping it.
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Teškoe is an independent fashion brand that began as inside jokes between two friends; slogans traded over chats, eventually printed on T-shirts and hoodies. My job was to turn that spirit into a real brand without killing what made it funny.
I wrote the full brand strategy: essence, voice, audience, and visual guidelines built around one idea - taste and identity don't require permission. Teškoe doesn't compete on luxury or trends; it sells recognition. Every campaign should feel like a sticker or an inside joke from a friend- spontaneous, witty, never malicious.
Strategy then moved into execution: a business case with content production plans, channel strategy, and rollout phases, plus a campaign built around burek, the Balkans' least glamorous, most beloved food.
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