Tarik H
Scaling ecom brands with static ads
New to Contra
Tarik is building their profile!
If you're not testing your ads like this, you're basically burning money and driving blind.
Most designers or media buyers mess this up.
They change too many things at once.
Headlines, colors, layouts, even the entire creative.
So when something performs well (or flops), they’ve got no clue why.
That’s why you isolate variables and test them SEPARATELY.
For this skincare brand, I made 3 versions of the same creative.
Same background. Same product. Same layout.
The only thing I messed with was the headline.
The goal wasn’t to test the design, it was to test the message and see if it hits.
If it doesn't, I know what to fix for the next batch.
If it does, I know exactly what to double down on.
That’s how you stop guessing and start actually learning from your tests.
16
99
Most ecommerce brands get distracted by "pretty" ads that could win design rewards, but not a conversion from their prospects.
These are 3 ads I made for ST2 Systems, a motorcycle safety brand, had one goal: trigger emotion in the buyer.
I had to find a balance between eye catching enough to grab their attention, and emotional enough to get them to click the buy button.
If the ad just looks pretty, but doesn't create an emotional reaction, people will just think "Looks cool" and continue scrolling.
Do brands want people to appreciate their ads, or to purchase their products?
The answer is straightforward.
2
20
125