Tapan Aslot
Gen AI in Advertising creatives
New to Contra
Tapan is ready for their next project!
Exploring different art styles for luxury clients.
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Baskin-Robbins : India's First Commercial Generative AI Campaign by a Large-Scale Brand
As part of Baskin-Robbins' global rebranding initiative, the brand sought AI artists to reimagine five upcoming flavours for the Indian market. Commissioned in 2022, this was my first commercial AI project and India's first commercial generative AI campaign by a large-scale brand. The work went live pan-India and has since been featured on the INDIAai portal and in an ISB (Indian School of Business) case study, cementing its place as a landmark moment in Indian AI advertising history.
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Conceptualized and executed a generative AI-driven visual campaign for Aratt Builders, a Bengaluru-based luxury real estate brand, resulting in what became the first AI-generated artwork to appear on the front page of the Times of India (Bangalore edition). The project marked a defining moment in Indian advertising, demonstrating that AI-led creative could meet the standards of one of the country's most prestigious print publications.
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AI-driven Projects and Recognition
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