Baskin-Robbins : India's First Commercial

Baskin-Robbins : India's First Commercial Generative AI Campaign by a Large-Scale Brand

As part of Baskin-Robbins' global rebranding initiative, the brand sought AI artists to reimagine five upcoming flavours for the Indian market. Commissioned in 2022, this was my first commercial AI project and India's first commercial generative AI campaign by a large-scale brand. The work went live pan-India and has since been featured on the INDIAai portal and in an ISB (Indian School of Business) case study, cementing its place as a landmark moment in Indian AI advertising history.