Acted as a one man creative powerhouse for R&E-Made to Love's launch on Etsy and their website. Handling all the social media and content creation for the startup.
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“The 1930’s Massacre” is a vintage menswear collection inspired by the power, rebellion, and timeless style of the 1930s era.
For this launch, I handled the complete photography and videography along with the concept development and creative direction of the shoot. The vision was to create a cinematic world that captured the raw intensity and elegance of vintage gangster culture while blending it with modern luxury fashion storytelling.
From moodboards and shot compositions to lighting, styling direction, and visual execution, every detail was crafted to build an immersive narrative around the collection. The campaign focused on strong emotions, character-driven frames, and a dark vintage aesthetic that gave life to the identity of “The 1930’s Massacre.”
A project that pushed storytelling, fashion, and visuals into one powerful experience.
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For Addicted Bespoken’s footwear launch, I led the complete creative direction from concept development and campaign execution to visual storytelling and brand presentation.
The vision was to create more than just shoes; it was about building an identity that blends timeless elegance with modern confidence. Every frame, texture, and detail was designed to reflect the brand’s bespoke philosophy and luxury aesthetic.
From shoot planning and styling to ad creatives and launch visuals, this project was focused on delivering a premium experience that speaks to individuality, craftsmanship, and statement dressing.
Proud to bring this launch to life for Addicted Bespoken.
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Led the complete creative execution of the Kickstarter hero video for R&E – Made to Love, handling everything from concept development, storytelling, shot planning, directing, cinematography, lighting, and production to post-production editing, color grading, sound design, pacing, and final delivery. Crafted a visually compelling campaign film that captured the brand’s premium identity, sustainability-focused vision, and emotional narrative around plant-based leather handbags, contributing to the successful launch and overall campaign impact.