Taiwo Otitoloju
WordPress & Squarespace Designer for Business Websites
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Another recent project I enjoyed working on was for Honey’s Beauty a beauty and skincare brand focused on creating a clean, elegant, and customer-friendly online experience.
The goal of the website was to combine luxury beauty aesthetics with a smooth user journey that makes it easy for visitors to explore services, products, and book appointments confidently.
For this project, I focused on: ✨ Modern and feminine design ✨ Mobile-responsive experience ✨ Clear service presentation ✨ Conversion-focused layout ✨ Easy navigation and booking flow ✨ Brand consistency across every section
I love building beauty and skincare websites that not only look visually stunning but also help brands build trust and grow their online presence.
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Pretty In Ink Buffalo was designed to give the brand a clean, modern, and beauty-focused online presence that reflects the professionalism of the studio and builds trust with potential clients. The goal was to create a website that feels elegant, calming, and easy to navigate while showcasing the brand’s permanent makeup services in a visually engaging way.
The website was structured to guide visitors naturally through the customer journey, from learning about services like microblading, ombré brows, and lip blush to booking consultations with confidence. I focused heavily on responsive design, strong call-to-actions, service clarity, and a luxury-inspired aesthetic that aligns with the beauty industry.
To improve credibility and conversions, the site also highlights client testimonials, artist expertise, before-and-after visuals, and educational content through the blog section. Overall, the project combined branding, user experience, and conversion-focused website design to help Pretty In Ink stand out as a premium permanent makeup studio in Buffalo.
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Building the Lumière Skincare website was focused on creating a luxurious, modern, and conversion-driven experience that truly reflects the elegance of the brand. The goal was to design a clean skincare storefront that feels premium while still being easy for customers to navigate and shop from on both desktop and mobile devices.
I carefully structured the homepage to highlight the brand’s products, skincare benefits, and customer trust elements in a visually appealing way. Soft color palettes, elegant typography, and high-quality product visuals were used to create a calm and sophisticated beauty aesthetic that aligns perfectly with the skincare industry.
The site was also optimized for user engagement by featuring clear call-to-actions, organized product categories, mobile responsiveness, and sections that guide visitors naturally through the shopping journey. Overall, the project combined beauty-focused branding with strategic website design to help the brand stand out and increase customer confidence online.
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Title: Website Design & Build Top Notch Electrical
Category: Web Design / Web Development
Designed and built a conversion-focused website for Top Notch Electrical, a local electrician serving Newcastle & Lake Macquarie, NSW. The site features a bold green-and-gold brand identity, integrated quote capture forms, a live Google Reviews widget via Trustmary, service listings, project gallery, and partner brand showcase. Built to establish trust quickly and convert visitors into leads.
Key deliverables to list:
Custom website design
Lead capture forms (hero + footer)
Testimonial/review integration
Service page architecture
Mobile-responsive layout
SEO-friendly structure
Tools/Skills: (fill in whichever you actually used)
e.g., WordPress, Webflow, Framer, custom HTML/CSS/JS, Figma, etc.
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Portfolio of Squarespace Websites
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