RESIDUE 2/3 The packaging system focuses on clean typography, thoughtful hierarchy, and restrained design choices. Every element was considered to create a cohesive identity that feels modern, confident, and distinctive on the shelf.
RESIDUE 3/3 One of my favorite parts of this project was pushing the details just a little further. refining the typography, layouts, and packaging until everything felt like it belonged together.
Residue 1/3 a branding and packaging concept for a natural deodorant brand designed to challenge the visual language of the category. Rather than relying on familiar organic cues, the identity draws inspiration from modern and editorial branding to create a refined, contemporary...
Did a passion project for @designerbriefs that later led to being featured on @thedieline. Built as an exploration of NOCAFF, a caffeine-free coffee identity blending nostalgia, bold typography, and expressive packaging design.