Surya Muralirajan
AI Creative Director for Startups & Brands
Every Victory Deserves Campa: AI-Generated Spec Commercial
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New spec project: an AI-generated commercial for Campa, built entirely without a crew, location, or shoot.
The idea: most beverage ads celebrate life's biggest wins. This one celebrates the small ones. A finished race. A cricket shot. A poured concrete slab. A submitted assignment. Every Victory Deserves Campa.
Every frame, character design, lighting, camera work, motion, was directed and generated using Nano Banana 2, Kling 3.0, and Higgsfield Cinema Studio. Full process breakdown in the case study.
AI is the medium. Filmmaking is the craft.
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Spec AI ad created for Grazly.
Fully generated using AI to demonstrate how brands can produce high-quality, cinematic ad creatives without traditional production.
Focused on scalable, performance-driven content.
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Spec ad created for PodCompany.
This project combines cinematic AI-generated visuals with real product footage to achieve a premium look while reducing production time and cost.
Focused on creating scroll-stopping creatives optimized for modern digital ads.
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