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Surendar Ravi
Master of Web Design
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Framer expert
Framer expert
Chennai, India
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Chennai, India
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PERA Consulting – Framer Website Design & Development Client: PERA Consulting Industry: Business Consulting & Growth Strategy Role: Framer Designer & Developer Tools Used: Framer Website: https://www.peraconsulting.xyz/ Project Overview I collaborated with PERA Consulting to design and develop a modern, high-conversion website using Framer. The goal was to create a digital presence that clearly communicates their consulting value, simplifies complex service offerings, and positions them as a strategic growth partner. This was a full Framer build from scratch, focused on combining strong messaging, visual clarity, and conversion-driven structure. The Challenge PERA Consulting needed a website that could: Clearly communicate their value in a crowded consulting space Avoid generic “we help you grow” messaging Present multiple services without overwhelming users Build trust quickly with new visitors Guide users toward taking action (consultation, contact) My Role & Approach 1. Strategic Positioning & Messaging Defined a clear value proposition: “Growth begins with value” Structured content to focus on user problems before services Simplified language to improve clarity and relatability 2. UI/UX Design in Framer Designed a clean, modern layout with strong visual hierarchy Created structured sections: Hero → Problem → Solution → Proof → CTA Used whitespace and typography to improve readability Balanced visuals with content to avoid a “corporate-heavy” feel 3. Framer Development Built the entire website natively in Framer Implemented responsive design across all breakpoints Added smooth interactions and subtle animations Ensured fast performance with optimized assets 4. Conversion-Focused Execution Placed clear CTAs throughout the page Designed sections to guide users toward action Reduced friction in navigation and content flow Key Highlights Framer-First Build Fully designed and developed in Framer for speed, flexibility, and modern interactions. Clear Positioning Strong, simple messaging that differentiates PERA from generic consulting firms. Structured Storytelling Each section is intentionally designed to move users closer to conversion. Modern Visual Identity Clean layout, warm accents, and minimal clutter to maintain a premium feel. Conversion-Oriented Design Strategic CTA placement and content flow to increase engagement. Outcome The final website delivers a clear, modern, and conversion-focused experience that aligns with PERA Consulting’s positioning. It helps visitors quickly understand the value offered and encourages them to take the next step. The Framer build also ensures the site is easy to update, scalable, and ready for future iterations. What This Project Demonstrates Expertise in Framer design & development Ability to build conversion-focused consulting websites Strong understanding of positioning and messaging strategy Capability to translate business goals into clear digital experiences End-to-end execution: strategy → design → development
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FTA Global Website Revamp & Maintenance
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Sri Chakra Builder
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Hey Checkout my new portfolio website https://www.surendar.design/ If you need this template send me message in Contra or Linkedin I will share it with you
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Squaircle Website
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SnapMenu Website Development
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Genai Embed
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Tiscountz
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NexusEdge
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Portfolio Website for Surendar
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A2Z Designism – Digital Marketing & Creative Solutions
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Electronic Vehicle Charging App (AutoZapions)
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