Supriya Kumari
Making brands impossible to ignore
Ready for work
Supriya is ready for their next project!
AlphaCtrl | Complete Brand Identity & Website Design
Building a brand is about much more than creating a logo—it's about designing a complete visual experience that communicates the brand's personality, values, and vision across every customer touchpoint.
For AlphaCtrl, I had the opportunity to work on a complete branding system, starting with the logo and extending it into a cohesive digital identity. The goal was to create a modern, premium, and technology-driven brand that reflects innovation, precision, and trust.
The visual identity was built around a clean and minimal design language with bold typography, balanced layouts, and a refined color palette. Every design decision was made to ensure consistency across all brand assets while maintaining a strong and memorable visual presence.
Alongside the branding, I designed a fully customized website with a modern dark theme to give the brand a premium and professional look. The interface focuses on clarity, usability, and user experience while maintaining a visually striking appearance. From wireframes and layout planning to high-fidelity UI screens, every page was carefully designed to create a seamless experience across desktop and mobile devices.
To strengthen the overall brand identity, I also designed supporting marketing materials and brand assets that maintain consistency throughout the entire ecosystem. Every element was created with scalability in mind, ensuring the brand remains recognizable across digital platforms, presentations, social media, and future marketing campaigns.
Project Highlights
• Complete Brand Identity Design
• Custom Logo Design
• Dark Theme Website UI/UX Design
• Responsive Website Layouts
• Brand Visual System
• Marketing & Graphic Design Assets
• Professional Mockup Presentations
• Developer-Friendly UI Design
This project reflects my passion for creating brands that don't just look beautiful but also communicate purpose, consistency, and professionalism. My focus is always on designing experiences that help businesses establish credibility, connect with their audience, and leave a lasting impression.
Tools Used:
Figma • Adobe XD • Adobe Illustrator • Adobe Photoshop • Adobe InDesign
#BrandIdentity #WebsiteDesign #UIDesign #UXDesign #Figma #AdobeXD #GraphicDesign #CreativeDirection #LogoDesign #Branding #Portfolio #WebDesign #DarkUI #AdobeCreativeSuite #Contra #DesignPortfolio
0
19
Designed with purpose, crafted with simplicity.
Over the past few months, I've had the opportunity to create logos across different industries—from food and fashion to construction, lifestyle, and social impact. Each project came with its own unique story, audience, and design challenge.
My approach is always the same: understand the brand first, then create a visual identity that is simple, memorable, and timeless. I enjoy exploring typography, meaningful symbols, and clean compositions that help businesses build a strong and recognizable presence.
Here are a few logo concepts from my recent work, each designed to reflect the personality and values of the brand it represents.
I'm continuously learning, refining my craft, and excited to collaborate on future branding projects.
Which logo catches your eye the most? I'd love to hear your thoughts.
#LogoDesign #BrandIdentity #Branding #GraphicDesign #VisualIdentity #AdobeIllustrator #CreativeDesign #LogoDesigner #DesignPortfolio #Contra
0
31
Khadi Soap Packaging & Catalog Redesign | Brand Identity Concept
Redesigning an existing product isn't just about making it look better—it's about creating a stronger emotional connection with the audience while preserving the brand's authenticity.
This concept explores a complete visual redesign for a range of Khadi-inspired handmade soaps, transforming the packaging into a modern, premium, and shelf-ready identity. The objective was to move away from generic packaging and create a clean, elegant design language that reflects the purity, natural ingredients, and artisanal craftsmanship associated with handmade skincare products.
The project includes multiple fragrance variants, each developed with its own distinctive color palette and illustrated storytelling while maintaining a consistent brand identity across the product line. Every design element—from typography and layout to imagery, hierarchy, and packaging composition—was carefully considered to improve readability, visual appeal, and brand recognition.
To present the collection in a more engaging way, I also designed a premium product catalog showcasing each variant in a clean editorial layout. The catalog focuses on balancing product photography, illustrations, whitespace, and informative content to create a polished marketing asset suitable for both print and digital presentations.
Project Highlights
• Complete packaging redesign for multiple soap variants
• Consistent visual identity across the product range
• Premium editorial catalog design
• Nature-inspired illustrations and color systems
• Clean typography and modern layout
• Print-ready branding presentation
• Focus on shelf appeal and customer experience
This project demonstrates how thoughtful design can elevate everyday consumer products into a premium brand experience by combining aesthetics, storytelling, and functionality.
Tools Used: Adobe Illustrator • Adobe Photoshop • Adobe InDesign
#PackagingDesign #BrandIdentity #EditorialDesign #CatalogDesign #GraphicDesign #PackagingRedesign #FMCGDesign #CreativeDirection #AdobeIllustrator #AdobePhotoshop #PrintDesign #VisualIdentity #Branding #ProductDesign #Portfolio #Contra #DesignInspiration
0
56
Tote Bag Design | Character Illustration
This project was created as part of a college Design Production assignment, where the goal was to design an original character illustration and seamlessly integrate a personal initial into the overall composition.
Inspired by my own personality and creative style, I developed a stylized self-character illustration paired with the letter "S" to create a unique, playful, and memorable visual identity. The design focuses on clean vector illustration, expressive details, balanced composition, and bold typography, making it well-suited for textile applications such as tote bags and other lifestyle merchandise.
The creative process involved initial concept sketches, character exploration, refinement of visual elements, and the development of a print-ready artwork that maintains clarity and impact across different sizes and materials. Every element was carefully crafted to ensure the illustration feels both personal and visually engaging while remaining functional for real-world production.
This project reflects my approach to combining illustration, branding, and product design to create merchandise that is both expressive and practical.
Project Highlights
Original Character Illustration
Personalized Monogram Integration
Vector Artwork
Merchandise Design
Print-Ready Layout
Textile & Tote Bag Design
Creative Concept Development
Tools Used: Adobe Illustrator • Adobe Photoshop
0
42