Summaiya Safdar

Animated Testimonial Card — reskin it for any brand in 5 minutes

Social proof is one of the few things every brand actually needs, so I built a testimonial card that drops straight into a landing page or a social post and takes about five minutes to make your own.

What makes it a...

Multi-channel Marketing Analytics dashboard — one view for marketing leaders across paid social, search, email, organic and referral. Impressions + CTR + Cost per Lead + ROAS KPIs · spend by channel · ROAS trend vs target · leads by source · top campaigns leaderboard. #dashboarddevelopment #dashboardanalytics #MicrosoftPowerBI

Board-review Power BI dashboard for a SaaS company — the growth metrics an investor or leadership team wants in one view: MRR, new/expansion/churned MRR trend, plan-tier mix, cohort retention and feature adoption. MRR + Net Churn + CAC Payback KPIs · MRR growth line · customers...

Executive Power BI dashboard for a multi-store retail chain — one YTD view of revenue, gross margin, customer segments and top-performing stores across 42 locations. Revenue trend · category share · customer-segment revenue split (VIP / Loyal / Regular / New / Churned) · store...