Su Jin Park
Senior UX Designer | Samsung · Fintech · AI Workflow
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How do you deploy AI-generated imagery at brand scale without losing consistency, cultural sensitivity, or trust? We designed the system that answers that.
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The homepage redesign shifted from a product-catalog layout to a narrative-driven entry point for enterprise buyers. I created the upper-level designs layout, hierarchy, interaction model and handed them to the domestic agency for production variations.
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Redesigned B2B white-labeled portals serving 400+ banks, facilitating 2M+ remote deposits and financial transactions.
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I restructured the information architecture from presentation logic to reading logic: sections a busy regional marketing manager could scan in five minutes and deep-dive when needed. The format I created became the standard the team continued producing monthly.
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